Multifaceted entertainer and entrepreneur, apisthebull, announces the release of “Gimme Sum,” another potential hit under his record label Apis Records
apisthebull has again delivered another masterpiece for music lovers in different parts of the world with the release of “Gimme Sum.” The new single is dropped under his relatively new record label Apis Records as he continues in his pursuit of disrupting the entertainment industry while ensuring that the audience gets the best music listening experience.
The entertainment industry has gone through a series of evolution over the years, thanks to the contribution of different categories of stakeholders. From music producers to artists and record labels, the music industry and its professionals have been major contributors to the over $1 trillion entertainment industry. A recent report revealed that the music industry earned more than $43 billion in revenue in 2017, further reiterating the significance of the market to the entertainment world. However, several talented acts have not been able to live their dream of making it to the mainstream, a narrative apisthebull is looking to change with Apis Records.
“Gimme Sum” is the second project released under the ApisRecords label, following the relatively successful “Kash,” which has continued to do good numbers since it was released. AP delivers thought-provoking yet entertaining lyrics on dope sounds that will have every music lover glued till the beat stops.
Otherwise known as AP, the hip-hop artist has been in the music business for a while, working with award-winning rapper Travi$ Scott on his “Butterfly Effect” music video, where his Lamborghini was used in the video. The 2017 hit went on to become a multi-platinum single in the United States while also reaching double platinum on January 25, 2018. AP has also worked with some of the biggest artists in the industry and has managed many artists’ portfolios.
AP has been doing music from a relatively young and eventually decided to focus on his love for making good songs, launching the San Francisco-based ApisRecords in his twenties. According to him, he was inspired to create ApisRecords after seeing first-hand the struggles that both major artists and rising stars go through in navigating the music industry. Consequently, he launched the record label to create “a bridge of resources, connections, and education between artists, executives, and entertainment brands in urban communities around the world.” AP’s motivation to run the business comes from hearing the joy in an artist’s voice when they realize that the music industry is not as difficult as they thought.
apisthebull is currently working on releasing more music as he looks to set the record straight in the highly competitive yet interesting world of music.
Apisthebull and his works can be found on YouTube Music, Spotify, Instagram, and Twitter.
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