The global packaged sunflower seeds market size is expected to reach USD 1.76 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.9% from 2020 to 2027. The growing demand for ready-to-eat foods and shifting preference towards healthy snacks have been driving the market. Such products have been gaining traction among sportsmen, especially baseball players, as an alternative to chewing tobacco. Packaged sunflower seeds are expected to gain traction as a functional snack in the upcoming years due to their high nutritional value.
The product has a high nutritional value, which is beneficial for human health. It contains antioxidants, vitamin B1, vitamin E, healthy fats, electrolytes, and fibers. These nutritional values of the product help in boosting heart health, treating diabetes, decreasing inflammation, preventing specific cancers, reducing cholesterol, preventing osteoarthritis and atherosclerosis, and increasing energy. Additionally, the magnesium present in these seeds helps in relieving migraine, headaches, and hypertension. Moreover, in the U.S., the product has gained traction among baseball players as an alternative to chewing tobacco.
Salted products held the largest share of more than 35.0% in 2019. However, the demand for innovative flavored products is growing significantly worldwide with the rising introduction of assortment flavors in the market. Ranch, BBQ, dill pickle, cracked pepper, honey, and mustard are popular flavors of the product.
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Europe dominated the market in 2019 with more than 40.0% share of the global revenue. The product has been consumed in the region for centuries as a snack food item. More than half of the consumers in Spain buy the product and the majority of them prefer roasted products. Additionally, Europe is the largest producer of sunflower seeds in the world. Ukraine, Russia, Bulgaria, and Turkey are the top producers in the region.
Packaged Sunflower Seeds Market Report Highlights
- Asia Pacific is expected to register the fastest CAGR of 8.4% from 2020 to 2027 owing to the increasing demand for healthy snacks among the consumers in emerging economies, including China and India
- In terms of product, the salted segment held the largest share of more than 35.0% in 2019. The strong popularity of on-the-go snacking options among buyers is expected to remain a favorable factor for the segment growth
- The online distribution channel segment is expected to expand at the fastest CAGR of 7.7% from 2020 to 2027 due to the increasing adoption of e-commerce across the world.
The products are usually made with a non-oilseed variety of sunflowers with black and white stripes. These products are available to consumers as healthy snacks, either hulled or in-shell, in various sizes. Such packaged snacks are excellent sources of fat-soluble antioxidants, vitamin E, healthy fats, and fibers. A quarter-cup of these seeds contains 80% of the DRA of vitamin E, whose nutty texture and several health benefits make these seeds an attractive snack for health-conscious consumers. Ukraine, Russia, China, Romania, Argentina, Bulgaria, Tanzania, Turkey, and Hungary are the world’s major sunflower seed producing countries.
Packaged sunflower seeds are beneficial in promoting heart health, reducing inflammation, treating diabetes, slowing down the aging process, preventing cancer, and decreasing cholesterol. The vitamin E content of the seeds helps in reducing the risk of developing osteoarthritis and atherosclerosis. Furthermore, these seeds contain magnesium, which helps prevent migraines and headaches, reduce hypertension, relax nerves, and avoid muscle spasm. Additionally, vitamin B1 and electrolytes present in the product help in boosting energy. The growing trend of a healthy diet and increasing awareness about the product’s health benefits are expected to boost the market growth in the upcoming years.
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The offline segment dominated the market with more than 80.0% share of the overall revenue in 2019. Domestic or international supermarket and hypermarket chains are the key distribution channels for the product over the world. These retail outlets attract consumers with their wide range of products and appealing offers and discounts. Walmart, Kroger, Tesco PLC, and Ahold are some of the world’s key supermarket chains. In addition, local grocery stores, snack bars, and convenience stores account for a significant share in the market.
The online channel segment is expected to expand at the fastest CAGR of 7.7% from 2020 to 2027. The increasing adoption of e-commerce and the surging number of online selling portals are expected to fuel the segment growth in the upcoming years. Furthermore, the international e-commerce players such as Amazon are enhancing the market growth by expanding the consumer reach across the globe.
The salted product segment dominated the market with more than 35.0% share of the global revenue in 2019. Packaged sunflower seeds are available in plain as well as in different flavors, such as salty, ranch, sweet, pickle, spicy, jalapeno, salsa, barbeque, sour cream, cracked pepper, fusion, spicy queso, lemon, seasoned, chipotle, and honey mastered. Among these flavors, roasted and salted sunflower seeds are among the most popular snacks in the market. The extensive range of flavors has been attracting consumers, thereby fueling the growth of the market. Manufacturers have been introducing innovative flavors to expand their consumer base.
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The market is fragmented with the presence of a few international and numerous regional players. For instance, brands including DAVID Seeds, Nature’s Harvest, Good Sense, Planters, and BIGS have a significant presence in the North American market. In comparison, brands such as GANCEDO and REALFOODSOURCE are popular in European countries. Over the past few years, manufacturers have been expanding their businesses by introducing innovative flavors in their product lines and enhancing marketing strategies. For instance, in April 2018, BIGS, a brand of Conagra Brands, Inc., promoted its new BIGS Taco Bell Taco to support integrated marketing approaches, including digital video, social media, free bag giveaway, and event sampling. Some prominent players in the global packaged sunflower seeds market include:
- Conagra Brands, Inc.
- Frito-Lay North America, Inc. (PepsiCo)
- The Kraft Heinz Company
- Sincerely Nuts
- Chinook Seedery
- Flaper S.A.
- Waymouth Farms, Inc.
- Dakota Style Foods
- GIANT Snacks Inc.
- REALFOODSOURCE LTD.
Grand View Research has segmented the global packaged sunflower seeds market on the basis of product, distribution channel:
Packaged Sunflower Seeds Product Outlook (Revenue, USD Million, 2016 -2027)
- Ranch Flavored
- BBQ Flavored
- Dill Pickle Flavored
- Other Flavored
Packaged Sunflower Seeds Distribution Channel Outlook (Revenue, USD Million, 2016 – 2027)
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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