North America Online Travel Market Insights and Outlook
According to Mordor Intelligence, the North America online travel market size currently stands at USD 258.03 billion in 2025 and is expected to climb to USD 411.80 billion by 2030, reflecting a 9.80% CAGR over the period.
Mobile technology plays a central role in shaping the North America Online Travel Market share, with smartphones accounting for a significant portion of online bookings.
Key Trends in the North America Online Travel Market
Mobile Bookings Drive User Engagement
Smartphones lead online bookings, with Millennials and Gen Z using apps for planning, location-based services, and enhancing overall travel experience.
Flexible Digital Payment Options Expand
Buy-now-pay-later and digital wallets complement credit cards, enabling flexible spending and higher conversion rates among younger, tech-savvy travelers.
Short-Term Rentals Gain Popularity
Alternative lodging platforms offer personalized experiences and localized stays, particularly in Canada and U.S. border regions, appealing strongly to leisure travelers.
Airline NDC Enables Personalized Offers
Airlines use New Distribution Capability frameworks to provide real-time pricing, tailored packages, and enhanced booking experiences for consumers.
Market Segmentation of the North America Online Travel Market
By Service Type:
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Transportation:
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Air Travel
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Bus & Coach Travel
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Rail Travel
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Car Rental
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Cruise
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Travel Accommodation:
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Hotels & Resorts
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Alternative Lodging / Rentals
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Vacation Packages
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Others (Activities, Travel Insurance, Ancillary)
By Device Type:
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Desktop / Laptop
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Mobile (Smartphone)
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Tablet
By Booking Mode:
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Online Travel Agencies (OTAs)
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Direct Supplier Websites / Apps
By Purpose of Travel:
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Leisure
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Business
By Payment Method:
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Credit / Debit Card
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Digital Wallets
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BNPL & Installments
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Other (Bank Transfer, Cash, Crypto)
By Age Group:
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Generation Z (18–24)
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Millennials (25–40)
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Generation X (41–56)
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Baby Boomers (57–75)
By Country:
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United States
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Canada
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Mexico
Key Players in the North America Online Travel Market
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Expedia Group, Inc.: A leading online travel company offering flights, hotels, vacation packages, and rental services through multiple digital platforms.
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Booking Holdings Inc.: Operates top online travel brands, providing OTA services, direct bookings, and comprehensive travel planning solutions.
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Airbnb, Inc.: A major short-term rental platform connecting travelers with unique, local accommodations worldwide.
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TripAdvisor LLC: Offers travel reviews, planning tools, and booking options for hotels, flights, and experiences.
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Hopper Inc.: Utilizes AI-driven analytics to provide dynamic pricing, personalized travel recommendations, and predictive trip insights.
Conclusion
The North America Online Travel Market is entering a period of steady expansion, driven by digital adoption, mobile-first consumer behavior, and diversified payment options. Travelers increasingly favor platforms that offer seamless booking experiences, personalized recommendations, and flexible payment solutions.
Get the latest industry insights on North America Online Travel Market: https://www.mordorintelligence.com/industry-reports/online-travel-market-in-north-america?utm_source=abnewswire
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