The rapid growth of triple play services in developing countries, surge in the penetration of mobile devices and demand for low-cost mobile services across the globe, and segment-targeted pricing strategies and innovative distribution are driving the market. Mobile service providers, who do not own licensed cellular network infrastructure but purchase such cellular services from mobile network operators (MNO) to resell them, are referred as MVNOs.
In terms of type, the Mobile Virtual Network Operator Market is categorized into media/entertainment, business, telecom, migrant, roaming, cellular M2M, retail, and discount. During the historical period (2013–2017), the discount category accounted for the largest share of the market, and it is further expected to retain its position during the forecast period. The roaming category, however, is predicted to grow at the fastest pace during the forecast period, as many MVNOs in many countries are adopting new initiatives, such as comprehensive roaming tariffs.
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On the basis of business model, the MVNO market is divided into reseller, full, and service MVNOs. Out of these, the full MVNO division held the largest share of the market during the historical period, and it is also expected to grow at the highest CAGR during the forecast period. Non-telecom participants, such as financial institutions, retailers, and postal services, are expected to enter the MVNO market through the full MVNO business model.
One of the key trends in the MVNO market is the focus on value-added services instead of price differentiation. The new players entering the market are focusing on value-added services. Smartphone vendors, media companies, banks, and supermarkets have entered the market with new MVNO business models, due to which the established players have also started focusing on such services, such as managed services and business solutions, instead of price differentiation. This is predicted to boost the business of MVNOs in the forecast period.
The rapid growth of triple play services in developing countries is one of the key drivers for the MVNO market. As the concept of triple play services has been quite successful in North America, it is likely that in a few years, these services will be delivered throughout the world via the internet. Applications for such services are being developed by major software companies in developing countries. Due to the favorable demographics and large untapped market, Africa and Asia-Pacific are projected to play a significant role in the growth of triple play services.
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Another major factor driving the growth of the MVNO market is the adoption of segment-targeted pricing strategies and innovative distribution. The limited marketing and distribution strategies of mobile network operators (MNOs) in certain niche segments and geography positively affect the market. MVNOs’ success depends on catering to the needs of target customers, such as specific ethnic groups, tourists, and migrant workers, through value proposition and unique brand positioning.
Hence, the growth of triple play services and adoption of segment-targeted pricing and innovative distribution in developed countries by MVNOs are leading to the market prosperity.
Mobile Virtual Private Network (VPN) Market
The global mobile virtual private network (VPN) market is expected to reach $1,560.7 million by 2023. The rising threats to cyber security, growing demand for remote accessibility of data in business organizations, and increasing organizational need for secure wireless accessibility to critical applications are the key factors driving the growth of the market.
Geographically, APAC is expected to witness the fastest growth in the market during the forecast period. This can be attributed to the increasing use of mobile devices in the region, primarily in China and India. In addition, the increasing internet penetration, stringent regulatory norms, significant economic growth, and rapid industrialization are also fueling the growth of the mobile VPN market in the region.
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