Would someone be prepared to do hundreds of hours of back-breaking labor for free?
Because that’s what this young Australian entrepreneur put on the line when he started his now six figure cleaning company.
Meet entrepreneur Jason Shipway, the owner of Enhanced Home Cleaning.
Residing in the remote city of Perth, Australia, Jason wasn’t your average “would-be” entrepreneur. Dropping out of school at the age of just fourteen, he struggled with a debilitating sense of self-doubt and anxiety. This proved to be no help when the COVID-19 pandemic struck, and Shipway was stuck searching for a job. Scared to even pick up a phone due to the possibility of rejection, he handed his resume in to hundreds of places in the hopes that some may consider him to be an asset in their workforce. Unfortunately for him however, he had no luck.
Dumbfounded, Jason thought to himself, “If nobody is going to hire me, I guess I’ll just have to employ myself”. And that’s exactly what he set out to do. After a few days of brainstorming and careful calculation, the motivated teenager settled on the idea of residential cleaning.
In April of 2020 during the peak of the COVID-19 pandemic, the 19-year-old high-school dropout registered a business number and secured his trading name. This would be the first step in a six month journey to financial freedom.
So how did he create such a large business in just a few short months? Well, accordng to Jason, it’s all because of his company’s crazy guarantee.
“I had to think of a way to change the game”, said Jason, “I needed to set myself apart from the saturated crowd of cleaning businesses”. To his credit, the eager young man did exactly that. He introduced Australia’s “most outrageous” guarantee to the market, offering “The Clean of Your Dreams, Or It’s FREE!”
Instantly, this guarantee catapulted his company to the top of his market and allowed him to absolutely dominate. Within 60 days, he had a full roster of clients and hundreds more beating down his door trying to get in on the action. Shipway had created a monster.
Of course, none of his competitors were brave enough to challenge such a guarantee. Because of this, Jason enjoyed a comfortable ride to the top of his market. Even more surprisingly, the cleaning company owner claims that just 2 out of the plethora of clients they serviced in this time period actually called their bluff on the guarantee. That’s a small price to pay when you consider the multitude of business that the guarantee has brought his way.
To this day, Enhanced Home Cleaning still proudly flaunts their money-back guarantee, and paired with Shipway’s smart marketing acumen, it’s safe to say that for this young man, the sky is the limit.
For more, check out Jason Shipway on his personal Instagram by heading to this link (@jcshipway)