Global Adult Diapers Industry
Overview
Adult diapers are categorized as incontinence products used majorly by people suffering from incontinence, diarrhoea, or mobility impairment. The global market share of adult diapers was $12.62 billion 2018 and is expected to grow to $28.68 billion by 2025, at a CAGR of 12.7%. This increase in the use of adult diapers can be attributed to rising geriatric problems, urbanization, affordability of diapers, and better hygiene awareness.
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The growth in the use of such incontinence products also results from their use in medical centers helping critically ill patients in preventing leakage and staying comfortable. The product market has also seen a hike due to the adoption of adult diapers by deep-sea divers and long-haul flight pilots.
Further, the growth of online retail demand for personal hygiene products positively impacts the adult diaper market.
Industry News
Market leaders in the production of adult diapers have found benefits in partnering with pharmacy owners since they are considered a trusted source of obtaining incontinence products by consumers.
Spreading awareness for using incontinence products with advertisements to improve consumption. With these efforts, the geriatric population can have more awareness and improve hygiene.
Segmentation
The in-depth analysis gives a detailed outlook of the adult diapers market by segmenting it based on product type and regional demand. Moreover, the multi-functional use of the incontinence product improves the market demand. An analysis of the market drivers, restraints, and opportunities among other market dynamics is a part of the report.
By type, adult diapers can be segmented into pad type, tape of diapers, and pant type. Of these, pant type diapers account for the highest market share. It recorded an overall revenue of over 30% in 2018. This type of product has multiple layers of fibers, increasing their absorbency, and enabling hours-long protection. Primarily, the increased demand of pant type diaper is a result of the comfort level they provide.
At a close second, pad type diapers are also in high demand. Their benefits include odour prevention and bacterial control. Factors that motivate their increased consumption are that they are biodegradable, easily available, and easy to use. The tape on the diapers contribute the least to the product market share, and the reason for their low demand is the discomfort in wearing them.
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