Shaan Arora, co-founder of Alia Learn (“Alia”), the Shopify-exclusive popup platform, announced they’ve surpassed $4M in annual recurring revenue (ARR) on X while remaining bootstrapped earlier this month.

Alia now powers nearly 2,000 Shopify brands — including Firebelly Tea, led by Shopify’s President, which increased purchase rates from 14% to 36% and generated over $13,000 in incremental revenue after replacing Klaviyo’s quiz and popup with Alia’s interactive flows.

Built by three founders in their 20s, is increasingly cited as the “best Shopify popup app” all over social media, with brands claiming to have achieved 15-20%+ opt-in rates.

Why Alia is scaling fast: Product that moves revenue + young and hungry founders that execute

Alia’s growth stems from three main levers:

1. Product advantage

Shopify-only architecture, AI-driven testing, zero-party data capture, and brand-storytelling flows that lift both opt-ins (avg. +15–20%) and post-signup purchases. More on Alia’s features and the impact below.

2. Team advantage

A tight founding team — Shaan Arora, Cory Gill, and Bill Wohlers — who chose execution over excuses. While competitors leaned on fundraising, they bootstrapped, shipped fast, and stayed close to their merchants.

Instead of offering a “DIY popup builder,” they partnered with brands week by week, iterating on flows, testing new strategies, and optimizing results directly inside stores. This founder-led involvement blurred the line between product and service, creating a tool that feels like it comes with a growth team built in.

“I graduated in May 2023, right after we launched,” said Shaan Arora, Co-Founder of Alia Learn. “Bill had just graduated and was working full-time elsewhere, and Cory still had six months left in school.

I was the only one full-time then, but I wasn’t worried. We made a promise to each other when we started Alia — no matter what, we’d give this everything we had. They kept that promise long before they officially joined full-time.” – said Shaan Arora, Co-Founder, Alia.

3. The Loudest Social Proof in Shopify

Beyond performance, Alia has become one of the most talked-about Shopify apps on social media. Case studies and merchant testimonials circulate widely on LinkedIn, Twitter/X, and in founder communities, where Alia is consistently labeled the “best Shopify popup app.”

This groundswell of public proof — merchants openly sharing 20%+ opt-in rates, multi-six-figure revenue lifts, and endorsements from brands like Firebelly Tea (Shopify’s President’s brand) — has fueled organic adoption and category dominance without paid marketing.

Why This Simple Popup App is Making Such Big Waves in the Industry

1. Popup CRO

Most popup tools haven’t changed in years — they still push static “10% off” boxes that max out at single-digit opt-in rates. Shoppers are blind to them.

Alia flips the model by creating multi-step, interactive flows that feel personalized and engaging. On average, merchants see a 15–20% lift in opt-ins, far above the industry norm.

And they’re not quiet about it either. Tweets like below are a common occurrence from Alia customers.

Nakie (Australian outdoor gearbrand) upgraded from Klaviyo’s static modals (5–6% opt-ins) to Alia’s dynamic flows, hitting 28–35% opt-ins, adding 100,000+ subscribers, and driving $5.8M+ in revenue.

“Since switching to Alia, our lowest sign-up rate has been 28%.” — Dean Leibbrandt, Co-Founder, Nakie

2. AI-Driven A/B Testing

Traditional popup platforms leave merchants guessing. They require manual setup, dev time, or endless tinkering — meaning most brands never optimize.

Alia automates A/B testing: it generates, runs, and selects winning variants continuously, with no lift from the merchant.

Gardencup replaced Justuno with Alia and ran mobile-first tests. Result: 124% increase in email sign-ups, 177% SMS growth, and a 76% lift in Welcome Flow revenue.

“It’s hands-down one of the smartest moves we’ve made.” — Cameron Gawley, Fractional CMO, Gardencup

3. Smart Triggering & Zero-Party Data

Legacy popups fire the same offer to everyone — missing high-intent visitors and offering no real data beyond an email address.

Alia uses smart triggering based on behavior, traffic source, and intent. Merchants can also collect zero-party data (preferences, goals, product interest) at signup, powering segmentation that converts.

Batch CBD launched two-step funnels asking shoppers about sleep, stress, or recovery. The result: +260% sign-ups, a 36% opt-in rate, and 43% of signups converting to purchases.

“The quality of leads is way better — we’re converting at 43% after sign-up.” — Conor Gallagher, Kensington House Media

4. Brand Storytelling Popups

Traditional popups interrupt. They ask for an email but do nothing to build trust or tell a brand’s story.

Brands like Hostage Tape had been relying on Klaviyo’s built-in popups, but the rigid design and lack of optimization left performance flat, even with 150K–200K monthly sessions. Opt-ins plateaued, and manual testing was unmanageable.

Switching to Alia turned their popups into part of the brand experience. Hostage Tape incorporated its founder’s story into popups, generating $86,000 in incremental revenue in 60 days and a 143× ROI.

By weaving in educational content alongside full-screen designs and hands-on A/B testing, they built trust with visitors and unlocked a high-performing funnel.

“Klaviyo’s pop-up design was limited, and while we were getting good email subscribers, we felt like we were missing the mark on optimizing conversions…

…The founder’s story is a huge part of why Hostage Tape exists, so being able to weave that into the [Alia] popup made a big difference in engagement.

Sign-ups are up, our welcome flow is generating serious revenue, and we’re finally seeing the ROI we were hoping for.”

— Hostage Tape team

5. Shopify-First Integration

Other popup tools were built for multiple platforms, leading to clunky integrations, slow site performance, and gaps in attribution.

Alia is built exclusively for Shopify. It feels native, runs fast, and tracks revenue impact precisely — no hacks, no dev work.

Patrick Ta Beauty scaled email sign-ups 167% (from 9K to 24K in one month) and added $600K in attributed sales in 60 days.

“Alia just works. We saw measurable results within days—higher sign-ups, more conversions, and a seamless experience for our team. It’s one of the only tools we fully stand behind.” — Lindsey Coulter, Inbox Stars (Patrick Ta’s agency)

Why Merchants Call Alia the Best Shopify Popup App

• Conversion > Capture: Traditional popups collect emails; Alia converts them. Interactive, multi-step flows lift opt-ins by 15–20% on average and often drive an immediate same-session purchase — turning signups into revenue, not just a list.

• Optimization on Autopilot: Most tools require manual testing that brands never run. Alia’s AI-driven A/B testing runs continuously, choosing winners automatically and compounding results week over week.

• Data That Powers Segmentation: Klaviyo and Justuno capture email addresses; Alia captures intent. Quiz-style inputs (sleep vs. stress, hammock vs. blanket, etc.) sync to Klaviyo, Attentive, Postscript, and Omnisend — fueling segmented Welcome Flows and lifecycle campaigns that actually convert.

• Support That Scales With You: Instead of “DIY software,” Alia delivers hands-on onboarding, weekly optimization, and rapid iteration. Brands cite the team’s involvement as a major reason they outperform, with strategy baked right into the product.

What’s Next for Alia

Crossing $4M ARR bootstrapped in under two years is only the beginning. With nearly 2,000 Shopify brands already using Alia, the team is doubling down on its mission: to turn every popup into a revenue engine.

As more merchants replace legacy solutions like Klaviyo, Justuno, Wisepops, and Postscript, Alia is cementing itself as the fastest-growing popup app on Shopify — one built by founders in their 20s who chose execution, customer obsession, and outcomes over outside funding.

Alia Learn isn’t just another popup tool — it’s proof that when product innovation meets a relentless team, a small bootstrapped startup can outpace industry giants.

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