Melbourne – 17th July, 2019 – No matter whether you are looking to buy solid timber furniture in Melbourne or Sydney, it’s never just a purchase, it’s a long-term emotional investment. The returns are in the memories that each piece will accumulate over its lifetime: the thousand family dinners, the many fireside chats with friends. After ten years of service, whatever you buy will truly be part of the family.
That’s something missing from today’s disposable society. The trend towards eye-catching and affordable veneer is understandable but, sleek and fashionable as the furniture might look in the showroom, it can never replace the heart, soul, and durability of the solid timber equivalent.
That’s why award-winning father-son business, Icon by Design, has brought affordable solid wood furniture to the market. For co-founders, David and Adam Light, it’s all about sustainability; not just in the timber—the company only uses oak and wood sourced from sustainably-harvested, FSC-certified forests in America—but also in the role the furniture plays as it becomes part of a family’s everyday life. “Our aim,” says Adam, “is to make beautiful, well-made, timeless furniture accessible to more people.”
Among many other pieces, Icon by Design produces solid timber tables that will still look just as chic in ten years’ time. “We have designed our furniture to transcend the current trend,” confirms David. “In 10 years’ time, you’ll be able to look at the item and say I still love it and understand why I bought it. Any of our designs could have been chosen by someone with excellent taste in 1990 or someone with excellent taste in 2030.“
The father-son team has found a way to bring its solid timber bedroom furniture to market at the same price most other retailers sell veneer. And customers love it. Not only do they love the elegance and style of Icon by Design’s furniture, it’s a half, third or even a quarter of the cost they were seeing similar items in other stores.
Furniture can be ordered online or, for those who prefer to combine online searches with a visit to a showroom, there are two Icon by Design stores which sell solid timber furniture in Sydney and one in Melbourne. Pay a visit and, at each location, you’ll notice the company is not frightened of being next door to its competitors. On the contrary, they actively want customers to compare the furniture with others because, as David puts it, “We’re confident in the quality of our product, and the value of our price proposition.”
About Icon by Design
At Icon By Design, we understand this desire, but we realise that it can be tricky to find great furniture at the right price.
We think the high-end and expensive designer brands gives you, the consumer, a raw deal. That’s because everyone along the way takes a cut, from brands to wholesalers and landlords. So we’re taking on the high-end retailers to offer you timeless design, crafted furniture at affordable prices.