Tourism industry has spurred stupendously over the years and is at a constant rise. The demand for tourism among every class of society has led to the emergence of various types of tourism methods. Roadways tourism has dominated the industry for a long period, however, newer robust tourism methods are emerging in the recent years, such as waterways-based tourism and aerial tourism. The increase in disposable income among the masses in developed countries as well as developing countries has resulted in rise in aerial tourism through helicopter. This factor has positively impacted on the helicopter tourism market.
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Impact of COVID-19 Pandemic on Helicopter Tourism Market
The COVID-19 pandemic has been affecting every business globally since December 2019. The continuous growth in the number of virus-infected patients compelled governments to put a restriction on transportation of goods and humans’ movement. The tourism sector witnessed severe losses due to travelling restrictions imposed by several country’s government across the world, which led drastic fall in number of visitors at tourist places. According to latest situation report from the World Health Organization (WHO), the major tourism countries such as the US, Spain, Italy, France, Germany, the UK, Russia, Turkey, Brazil, India, and China are some of the worst affected due to COVID-19 outbreak. Additionally, the social or physical distancing measures imposed by governments have put limitations on the social gathering at tourist destinations. These adversities led to the reduction in the business volume of helicopter tourism market.
Increasing Interest Toward Aerial Sightseeing
Sightseeing with the help of helicopters are rapidly gaining interest among the population as it offers an innovative way for exploring a scenic attraction or a vacation spot. Owing to the maneuverability of helicopters in several directions, these rotorcrafts help the visitors in getting a closer view of scenic places including beaches, volcanoes, and mountain ranges. Further, the ease of booking these tours in combination with the hotel stays or as a part of meeting packages or conventions is driving the overall growth of the helicopter tourism market. Many scenic destinations, including Hong Kong Skyline, Iguazu Falls, Ellis Island, grand canyon, Hawaii, great barrier reef, Amalfi Coast, Mendenhall Glacier, Niagara Falls, Chicago’s skyline & streetscape, Victoria Falls, Rio’s electric beachfront town, Bays in San Francisco, Cape Town’s Durbanville Hills, Mount Everest, Seattle’s skyline, Sydney Opera House, New Zealand’s Fox Glacier, Canada’s Columbia Mountains, and Kenya’s Laikipia Plateau, are gaining an enormous interest among the tourist. Hence, this factor has driven the helicopter tourism market to a significant extent.
The players operating in the helicopter tourism market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:
In 2020, HeliNY launched the NYC Harbor Experience departing from Linden, NJ just 45 minutes outside Manhattan.
In December 2020, Maverick Helicopters introduced two all-new Las Vegas and Red Rock Canyon sightseeing and aerial experiences, Neon & Nature and Neon & Nature Sunset. Travelers can witness the majestic Mojave Desert and fly over Red Rock Canyon in a luxury helicopter, followed by a one-of-a-kind, exclusive landing overlooking the Las Vegas Strip and the surrounding mountain landscape.
In August 2020, Papillon Grand Canyon Helicopters introduced two brand new, exclusive packages featuring a luxury dining experience and a fabulous night flight of the Las Vegas Strip. The plan starts at US$199 per person.
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