Yoav Kutner Explains How Workflow Automation Engine Drives B2B eCommerce Digital Transformation in AutomationMedia

Yoav Kutner Explains How Workflow Automation Engine Drives B2B eCommerce Digital Transformation in AutomationMedia

Yoav Kutner, the Founder and CEO of Oro, Inc. and makers of OroCommerce, discussed how workflow automation drives B2B eCommerce digital transformation in the recent issue of AutomationMedia magazine. Read the entire article here

According to Kutner, flexible B2B eCommerce workflows are a powerful way to help increase productivity and profitability. Automating routine business tasks translates to increased customer satisfaction, retention, and improved sales effectiveness. Customer-facing teams are better able to focus on non-routine situations. 

Flexibility is crucial for sustainability. B2B sellers are investing in highly flexible software because the workflows used today may not be relevant next year or the year after that. As customer expectations and business requirements change, automation technology platforms must have the capacity to adapt changes by building new workflows or adjusting existing workflows. Leaders with a growth strategy through acquisition require flexible workflows platforms as a myriad of integration challenges are presented. 

AutomationMedia is the industry’s leading and popular technology website and useful resources for industrial technology enthusiasts. 

About Oro, Inc.:

The Oro team remotely delivers innovative solutions for dynamic companies embarking on a digital transformation and is the software company behind OroCommerce, OroCRM, and OroPlatform.

Oro, Inc. was launched in 2012 by former Magento co-founders Yoav Kutner, Chief Executive Officer; Dima Soroka, Chief Technology Officer; and Roy Rubin, director of Oro’s advisory board (and former CEO of Magento). The senior management team also includes Motti Danino, Chief Operations Officer; Michael Bessolov, VP of Engineering; and Andrew Gerasimov, VP of Client Services.

OroCommerce is the first and only open-source B2B eCommerce platform built from the ground up for mid-market and large commerce businesses. This integrated technology solution provides a diverse range of B2B features and capabilities, such as personalization, localization, built-in multi-channel CRM, powerful workflows, and a pricing engine. The groundbreaking flexibility coupled with a robust set of B2B features available out of the box, ensures the OroCommerce B2B platform is specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands.

The OroCommerce value proposition is explained in this short video. OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Frost & Sullivan.

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Media Contact
Company Name: Oro, Inc.
Contact Person: Anna Korolekh, Marketing Director
Email: Send Email
Phone: (323) 591-1514 or +3 805 0198 22 01
Address:8072 Melrose Ave.
City: Los Angeles
State: CA
Country: United States
Website: https://oroinc.com/b2b-ecommerce/