I. Project Background & Client Needs
Xiangnan Petrochemical – Lotus Station (hereinafter referred to as “Lotus Station”) is a National Class II gas station developed through a collaboration between Zixing City Construction Investment Co., Ltd. and Zixing Xiangnan Petrochemical Sales Co., Ltd. Located at the intersection of Donghuan Road and the Zixing Funeral Home Road in Zixing City, Hunan Province, the project represents a total investment of RMB 20 million and covers an area of 2,974.3 square meters. The goal was to build a modern integrated energy station providing fuel supply, EV charging, car wash services, and retail convenience. The client emphasized three core objectives: brand consistency, functional integration, and enhanced user experience.
II. End-to-End Customized Solutions
We delivered a full-range customization service covering six key dimensions:
1. Brand Identity & Environmental Design
Canopy & Pylon Sign: A double-layer illuminated structure with integrated LED lighting and branding for high nighttime visibility; columns wrapped with anti-collision and branded cladding.
Custom Car Wash Bay: Color-synchronized with the main brand identity, equipped with a drive-through system and clear operational guidelines.
Convenience Store Integration: Unified signage, window posters, and shelf labels to create an immersive branded environment.
2. Retail Space & Merchandising
Custom Layouts: Data-driven shelf planning highlighting high-frequency products (beverages, snacks), plus development of private-label items such as bottled water and car accessories.
Branded Collaterals:
Employee apparel & caps: Breathable, anti-static fabric with embroidered logos Stationery sets: Custom notebooks, pens, cardholders
Customer gifts: Branded pillows, keychains, tote bags
Seasonal posters: Holiday-themed promotional visuals
3. Functional Zoning & User Experience
EV Charging Zone: Two charging piles installed with seating and status display screens.
Car Wash Guidance: Icon-based signage from entry to payment. Employee Training: Standardized service protocols tailored to different customer groups (e.g., long-haul drivers, commuters).
4. Environmental & Safety Compliance
Vapor Recovery System: Double-walled underground tanks and closed-loop refueling in compliance with GB 20952-2007 standards.
Wastewater Treatment: Car wash water treated and reused for landscaping. Hazardous Waste Management: Dedicated storage and licensed disposal for oil-contaminated materials.
III. Achievements & Client Value
Brand Image Enhancement: Unified visual identity improved brand recognition by 40%, establishing Lotus Station as a landmark energy station.
Revenue Growth: Custom promotional items boosted convenience store sales by 25% post-launch; car wash service repeat rate reached 60%.
Customer Feedback: Users highly rated the “one-stop experience” and “attention to detail,” exceeding expected social media shares.
Industry Recognition: Awarded a “5-Star Gas Station” title and became a regional benchmark for energy station design.
IV. Our Customization Philosophy
The Lotus Station project reflects our core capabilities in “Holistic Design, Deep Execution”:
Design-Forward Approach: Our team engaged early in strategic planning, from brand positioning to spatial flow.
Integrated Manufacturing: In-house production in our Guangzhou factory ensures seamless translation from design to execution.
Long-Term Partnership: Post-launch support includes seasonal material updates and marketing campaign planning.
“From fuel islands to napkins—every brand touchpoint is an opportunity to build trust.” — Lotus Station Project Director
V. Invitation to Collaborate
We offer end-to-end customized solutions for energy sector clients, including: Total gas station image renovation
Integrated EV charging station design
Convenience store and retail space customization
Employee uniforms and promotional material production
Visit our Guangzhou factory or schedule
Media Contact
Company Name: Guangzhou ZZC Decoration Material Co.,Ltd.
Email: Send Email
Country: China
Website: https://www.zzcsignage.com/