A pregnancy pillow can be defined as the highly specialized pillows which are designed in order to accommodate the changing body of a pregnant mother, commonly known as maternity pillow. It is generally used in the later stages of pregnancy where expecting mothers finds difficulty in sleeping and sitting.
Rising number of cases for pregnancy losses due to pregnancy complications, uncomfortable sleeping positions, rising risk of stillbirth due to wrong sleeping positions are some of the major reason for the market growth. On the other hand high price of the products are the major factors restricting the market growth.
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Global Pregnancy Pillow market Players:
Key players profiled in the report are Leachco (US), My Best Friend (US), Pharmedoc (US), Naomi Homes (US), and Boppy (US), and Todays’ Mom (US).
Leachco, being the major market player in the global pregnancy pillow market with its product “Snoogle”. The company operates majorly in the U.S. with the tie ups with major online and offline retailers. The manufacturer have tie ups with more than 30 online local and national retailers and also with more than 8 offline retail stores in US selling its product throughout the world. Most sold products include the Leachco Back‘NBelly Contoured Body Pillow. It is proved to be one of the best body pillow by the number of sales and positive reviews from customers.
Boppy, is another major market player. The company’s product price ranges from $13 to $100. The company provides wedge pillow, bump support pillow, slipcover and multiuse pillow in their product range. The company has tie ups with some of the major online and offline retailers including amazon, Walmart, Kmart etc. the company majorly sells its product through offline market retailers in North America and in other places through online retailers. The company promotes its product majorly through various social events and charity in newborn and baby programs such as Denver health’s foundation’s Newborn program etc.
My best friend, is also one of the major company in the market with the U.S. as a base area. The company had patented wrap around design, which are being sold in around 35 countries. The company has tie ups with many of the major retailers and online portals and also had their own stores in some places in Europe.
Some of the other companies includes Today’s Mom and others which are also contributing large market share of global pregnancy pillow market. These companies are currently focusing on developed regions with minimum efforts were made to sell their products in other areas.
Segmentation:
The Global Pregnancy Pillow Market is segmented on the basis of type or shape of pillows, and materials. Based on the type or shape of the pillow, the market has been segmented as C shaped, J shaped, U shaped and others, other types comprises of low selling types such as wedge and full length etc. U shaped pillow is the most common form used by the pregnant ladies and hence commands the maximum market share in 2016 and is anticipated to show similar growth during the forecasted period. Based on materials, the market has been segmented into hypoallergenic fillings, memory foam, organic fillings and others. Memory foam as being the soft and more comfortable commands the maximum market share in 2016 the only factor restricting the market growth for such material is the cost. Further on the basis of end users the market has been segmented as hospitals, maternity homes or clinics, household and others. Pregnancy pillows are more commonly used in homes by the pregnant women during late pregnancy to support bump and hence household commands the maximum market share while hospitals and maternity homes are expected to show significant growth in the coming years.
Study objectives: To provide detail analysis of the market structure along with estimated future growth forecast for the next 6 years about various segments and sub-segments of the global pregnancy pillow market. To provide insights about factors affecting the market growth. To analyze the global pregnancy pillow market based on various factors – price analysis, supply chain analysis, Porters Five Force Analysis etc. To provide past and estimated future revenue of the market’s segments and sub-segments with respect to four main geographies and their countries – Americas, Europe, Asia-Pacific along with Middle East & Africa. To provide country level analysis of the market with respect to the current market size and future growth prospect. To provide country level analysis of the market’s segments which includes by type, by materials and by end users. To provide overview of key players and their strategic profiling in the market, comprehensively analyzing their core competencies and drawing a competitive landscape of the market. To track and analyze developments which are competitive in nature such as joint ventures, strategic alliances, mergers and acquisitions, new product developments along with research and developments currently taking place in the global pregnancy pillow market.
The report for Global Pregnancy Pillow Market by Market Research Future comprises of extensive primary research along with the detail analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain a deeper insight of the market and industry performance. The report gives a clear picture of current market scenario which includes past and estimated future market size with respect to value and volume, technological advancement, macro economical and governing factors in the market. The report provides detail information about and strategies used by top key players in the industry. The report also gives a broad study of the different market segments and regions.
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