Mobile advertising can be defined as a marketing or advertising platform through mobile devices. Mobile advertising market has various channels that includes technology, trade shows or billboards. The key trends in mobile advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, factors such as mobile as a device helps in bridging the gap with real world, increase in mobile users owing to usage of multiple channels and device that boost the mobile advertising market. Invention of latest technology helps users during difficult times, when demonetization stuck the market, the online money transfer companies were still flourishing and came up with more efficient technologies. The technologies such as secured payment gateways, quick response codes and near field communication stickers have made money transferring deals easy for consumers and generated faith in them. These are the significant factors driving mobile advertising market.
The mobile advertising market can be segmented on the basis of advertising type, organization size and vertical. By advertising type, the mobile advertising market consists of short message service (SMS), multimedia messaging service (mms), peer-to-peer messaging (P2P), video advertising, display advertising, in-game advertising, mobile digital coupons, in-app advertising and others. Short message service, offers companies to be in touch with their customers, by requesting them to participate in surveys, and fill questionnaire. Industries such as real estate can be constantly in touch with their customers by updating them with property listing schemes and latest property for sale. Restaurant owners can attract customers by messaging attractive deals.
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Major Key Players
Applovin Corporation (U.S.),
Avazu Inc. (China),
Chartboost Inc. (Netherland),
Facebook Inc. (U.S.),
Flurry Inc. (U.K.),
Google Inc. (U.S.),
Inmobi Pte. Ltd. (Singapore),
Matomy Media Group Ltd. (Israel),
Millennial Media Inc. (U.S.),
Smaato Inc. (U.S.)
The Mobile Advertising Market is expected to grow at approximately USD 169 Billion by 2023, at 14% of CAGR between 2017 and 2023.
Market Research Analysis:
Regional analysis for mobile Advertising market is studied in different geographic regions as North America, Europe, Asia-Pacific and Rest of World. Europe is one of the prominent player in mobile advertising market owing to high rates of smartphone ownership and usage. Asia-Pacific region is expected to grow at the highest CAGR in mobile advertising market owing to 1 Billion smartphone users in the region. In China, wechat mobile application has established mobile commerce through this platform, generating a unified experience for its 600 million monthly activity users (MAUs) and also created another path for brands to reach new consumers. The region is continuously investing into research and development of mobile advertising market. Increasing IT landscape is boosting the market in the region.
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Mobile Advertising market is segmented on the basis of advertising type, organization size and vertical.
Mobile Advertising Market by Advertising type:
- Short Message Service (SMS)
- Multimedia Messaging Service (MMS)
- Peer-To-Peer Messaging (P2P)
- Video Advertising
- Display Advertising
- In-Game Advertising
- Mobile Digital Coupons
- In-App Advertising
Mobile Advertising Market by Organization Size:
- Small and Medium Enterprises
- Large Enterprises
Mobile Advertising Market by Vertical:
- Retail and Consumer Goods
- It & Telecommunication
- Media and Entertainment
- Transportation and Automobile
- Supply Chain and Logistics
- Energy & Power and Utilities
- Education and Government
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