Market Overview:
Due to mass consumers’ population moving towards adopting healthy lifestyle and diverse health benefits associated with Heart Health Ingredients, the market is growing at an incremental pace of development on the global stage. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on ‘Global Heart Health Ingredients Market Research Report- Forecast to 2023’ that the market will demonstrate an exceptional CAGR while achieving good growth rapidly in the forecast period.
Heart Health Ingredients have attracted the attention of consumers based on the nutritive and therapeutic effects they exhibit. Owing to growing consumer needs and their awareness about the fundamental needs for nutrition and proactive measures to prevent chronic ailments and attain well-being, demand for heart health ingredients has grown in recent years. The growth has been driven by the increased acceptance of health & wellness products amongst the consumers and their motivation on improving their health. With growing health concerns and rising per capita health care cost, there has been surge in demand of heart health ingredients and consumers indulging in the pursuit of healthy buying keeps the heart health ingredients industry moving.
Phytosterols, omega-3s, soy protein and beta-glucan are the well-established ingredients to support heart health. Major food ingredients such as curcumin, piperine, lycopene and resveratrol are considered to contribute significantly in regulating blood pressure and address heart health concern. With advancement of technology resulting in improved food processing methods has enabled the production of products which not only cater the consumer demand but also offer better functionality. Increasing consumer demand for natural products, increasing use of functional foods & beverages along with growing consumers’ health awareness for preventive healthcare measures will drive the market growth and led to the surge in sales of Heart Health Ingredients.
With the rising disposable income, consumer’s willingness towards purchase of quality products have increased. Changing lifestyle, evolving dietary pattern, growing consumers concerns regarding health along with their willingness to pay premium price for healthy food products is augmenting the demand of heart health ingredients. Market players have increased their level of investment in research to identify right formulation and to improve product functionality in order to capture lion’s share and create brand recognition in heart health ingredients market. Constant indulgence of the manufacturers in the R&D activities has led to product development and innovations leading to unique offering of the product in various forms. However, government regulations, specific functional requirements and high production cost can cause hindrances to the growth of the heart health ingredients market.
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Latest Industry Updates:
Nov 2017, E. I. du Pont de Nemours and Company announced its plans to acquire health and nutrition business of FMC
Oct 2016, DSM Nutritional Products, Inc. launched a new 3C Technology to reinvigorate Omega-3 supplements category
Apr 2015, E. I. du Pont de Nemours and Company launched soy protein drink named SUPRO XT221 D as supplement sport drink
Competitive Analysis:
Heart Health Ingredients industry is highly competitive and marked by the presence of various large and small vendors competing based on price, quality, innovation, reputation, and distribution. The demand for Heart Health Ingredients as a potential ingredient in food & beverages is experiencing a surge at the global level. Companies are aiming to capture a considerable share of the market segment by capturing huge consumer base. Strategic product launch and innovations in the existing product line is the key strategy followed by the manufacturers to create product differentiation among their product offerings. Huge investments in R&D sector is also adding fuel to this market based on the quality product launch which helps the players in promoting their product. Government certification and approval also plays a very significant role to mark their significance on a global level.
The key players profiled in Heart Health Ingredients are as Archer Daniels Midland Company (U.S.), BASF SE (Germany), Cargill, Incorporated (U.S.), AKER BIOMARINE (Norway), Andean Grain Products Ltd (U.K), Bioriginal Food & Science Corporation (Canada), and Croda International Plc (U.K.) among many others.
Market Segments:
The global Heart Health Ingredients market has been divided into type, application, and region.
On The Basis Of Type: Omega-3, Beta Glucan, Phytosterol, Soy Protein, and Others
On The Basis Of Application: Pharmaceuticals, Supplements, Beverages, Oils and Fats, Bakery and Confectionery, Dairy and Frozen Desserts, Sweet and Savory Snacks, and Others
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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Regional Analysis:
The global Heart Health Ingredients market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global Heart Health Ingredients market is highly dominated by North America followed by Europe. This is due to high demand for functional foods, nutraceuticals and popularity of dietary supplements in that region. Asia Pacific market is expected to grow in the coming years based on the inclination of the population towards healthy diet and there has been rising demand of Heart Health Ingredients for different functions mainly for healthy ageing in the Asia-Pacific region. The rising health awareness in the Middle East and South Africa is also expected to boost the heart health ingredients market in these region.
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