With 4.6% CAGR, Baby Toys Market Size to Reach USD 18.87 Billion [2022-2030]

With 4.6% CAGR, Baby Toys Market Size to Reach USD 18.87 Billion [2022-2030]
Emergen Research
Rising awareness about educational toys is driving market revenue growth of the global baby toys

The Global Baby Toys Market research study published by Emergen Research is an extensive collection of insightful information about the Baby Toys industry. The report covers the Baby Toys Market segmentation along with a detailed outline of the Baby Toys market size with regards to volume and valuation. The report provides comprehensive coverage of the Baby Toys market scenario for the current period and forecast timeline of 2022-2030. The Baby Toys market report contains an in-depth analysis of the historical, current, and projected revenues for every industry vertical, segment, end-use industries, applications, and regions.

The global baby toys market size is expected to reach USD 18.87 Billion at a revenue CAGR of 4.6% in 2030, The market revenue growth can be attributed to the fact that toys manufactured for the use of infants and toddlers play an important role in the development of their thinking and decision-making skills at a very small age. As baby toys consist of various educational toys such as jigsaw puzzles, building sets, and others, which involve brainstorming activities making them capable enough to take initial decisions, especially for toddlers and preschoolers who are in their days to school and are away from parents. For this, manufacturers are indulging themselves in manufacturing innovative toys that are designed to stimulate learning in toddlers and preschoolers.        

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The report further sheds light on the emerging growth opportunities, challenges, market threats, limitations, and factors likely to restrict the growth of the Baby Toys market. The report further discusses in detail the market in international waters and the emerging trends in those regions. It also offers insights into the competitive landscape, market drivers, industrial scenario, and the latest product and technological developments to offer a comprehensive overview of the Baby Toys market landscape.

The key companies studied in the report are:

LEGO System A/S, Hasbro., Mattel, Spin Master, Bandai Namco Holdings Inc., Nintendo., Kids2 Inc., Tomy, Horst Brandstätter Group, BASIC FUN! INC., and FUNSKOOL.

Key Highlights in the Report

On 20 July 2022, Mattel, Inc. announced that it has entered into a multi-year agreement with SpaceX to create and market products that inspire children and collectors into their inner space

The construction toys segment is expected to register the fastest revenue CAGR during the forecast period. The revenue growth of the segment can be attributed to the ability of such toys to develop creative and cognitive skills among babies, especially toddlers. As these toys come with blocks of various shapes and sizes, a child’s creative development gets paced up to build the desired shape.

Online retailing segment accounted for a significant revenue share in 2021. Manufacturers are establishing online stores in order to better address consumer demands while increasing profit margins since they understand the potential of the channel. Companies like Hasbro and Mattel expanded their direct-to-consumer businesses to meet the rise in e-commerce demand. This is owing to stay-at-home orders and schools being closed for roughly a year and a half due to the COVID-19 pandemic, e-commerce shops have become the sole option for any form of purchase in the majority of the world. As kids spend more time at home, inventive toys and games have emerged as the newest way to pass the time.

 The Baby Toys research report also includes an insightful study of the prominent players of the industry along with their business overview, strategic planning, and business expansion plans adopted by them. This assists the readers and business owners in formulating strategic expansion and investment plans. The report focuses on mergers and acquisitions, joint ventures, collaborations, partnerships, corporate and government deals, and others. The report also talks about the expansions these prominent players are vying for in the key regions of the market. The report focuses on the detailed analysis of the technological and product developments undertaken by these companies.

Emergen Research has segmented the global baby toys market based on product type, sales channel, and region:

Product Type Outlook (Revenue, USD Billion; 2019-2030)

Soft Toys & Dolls

Board Games

Construction Toys


Musical Toys & Rattles

Educational Toys


Sales Channel Outlook (Revenue, USD Billion; 2019-2030)


Convenience Stores

Specialty Stores

Online Retailing

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The report addresses the following key points:

The report estimates the expected market size from 2022-2030

The report provides a forecast of market drivers, restraints, and future opportunities for the Baby Toys market

The report further analyses the changing market dynamics

Regional analysis and segmentation of the market with analysis of the regions and segments expected to dominate the market growth

Extensive competitive landscape mapping with profiles of the key competitors

In-depth analysis of business strategies and collaborations such as mergers and acquisitions adopted by the key companies

Revenue forecast, country scope, application insights, and product insights

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