Digital English Language Learning market has recently witnessed a significant adoption in Asia Pacific countries such as India, China, and others. The growth in adoption of the Digital English Language Learning is attributed to several factors such as increasing trend of digital education system, increasing number of immigrants for higher education, increasing number of on-site jobes, and others.
Factors such as increasing adoption of the digital education system, implementation of advanced level English curriculum in schools, increasing number of immigrants for higher education are the key factors driving the global Digital English Language Learning market. Also, the Asia-Pacific region is anticipated to provide numerous profitable opportunities for the market players operating in the Digital English Language Learning market in the coming years.
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An increasing trend among the Asia Pacific students to enroll themselves in universities located in the western countries for higher education is driving the global digital English language market. Majority of the candidates from Asian countries especially India and China enroll themselves for Tests such as English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), Graduate Record Examination (GRE), and Test of English for International Communication (TOEIC). The Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS) are the tests conducted to assess a non-native candidate’s English fluency level. Pertaining to the fact that, these examinations and the universities and schools which accept these examinations qualified students, require proper English speaking and writing skills. This factor compels the enrolling candidates to opt for English Language Training (ELT) institutes and is creating a potential demand for digital English language learning.
The partnership was observed as the most adopted strategy in the global Digital English Language Learning market. Few of the recent strategies by some of the players are listed below:
2019: Houghton Mifflin Harcourt and LearnLaunch today announced a $10,000 World Languages Design Challenge to support innovative approaches to World Languages teaching and learning.
2018: Busuu announced a strategic partnership with Amazon and Google to provide an education bot for the companies’ respective intelligent personal assistant interfaces, Alexa and Google Assistant.
2018: Pearson announced a partnership with three new online schools, the announcement showcased Pearson’s commitment to K-12 education and digital learning.
The burgeoning demand for these competitive exams has led to the establishment of various English Language Training (ELT) institutions across the countries, which in turn has catalyzed the different methods of English learning techniques and are driving the market of digital English language learning. Owing to the fact that, various schools, colleges and universities in India and China have adopted the digital English language learning technologies, and the trend of adoption of the same is consistently increasing. Various ELTs have also incorporated digital English language learning systems and technologies. This factor has impacted positively on the growth of digital English language learning market in recent years.
In developed countries such as the U.S. and the UK, the digital education system has gained immense popularity as the students in schools, universities and other institutions are much more aware of the technologies. However, in the Asia Pacific and MEA countries, students lag in relation to awareness of technology-driven learning. In the current scenario, several schools, universities, coaching institutions are implementing digital technologies in their classes. Attributing to the fact, the developers of digital educational platform developers are constantly upgrading their technologies in order to offer robust solutions, the adopters in the Asia Pacific are continuously upgrading their technologies. This trend is aimed at maintaining the pace of up gradation of technologies. The innovation in offering cloud-based educational apps, websites and other services is expected to create a significant market for digital education, which includes digital English language learning market.
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