Winners, Inc. (OTC Pink: WNRS) shares are catching a bid after announcing licensing approvals in Pennsylvania, a comprehensive upgrade to its website, and adding other celebrity talents to its Krush House network. Still, with all going on at WNRS, its shares are churning in consolidation mode.
They should be higher, much higher. In fact, after its NJ and WVA licensing became effective earlier this year, share prices should have jumped considerably on a valuation basis. Now, a provisional license from the Pennsylvania Gaming Control Board Bureau makes the valuation gap wider. But, as always, when intrinsic value disconnects from the share price, an investment opportunity gets born. And with more in play for WNRS, that opportunity is even more compelling.
The better news is that WNRS business-generating momentum isn’t slowing down. And its provisional registration from the Pennsylvania Gaming Control Board Bureau of Licensing as a sports wagering service provider is another milestone reached. Specifically, it allows WNRS subsidiary, VegasWINNERS, to refer customers in Pennsylvania to licensed sportsbooks in return for commission payments.
Moreover, the Board listed VegasWinners as a registered gaming service provider during its application process and ahead of expected final approval. Accordingly, VegasWINNERS can immediately conduct affiliate marketing services for its Pennsylvania partners.
Investors should be taking notice.
Enhancing Its Affiliate Opportunities
The Pennsylvania license alone can be a game-changer for VegasWINNERS. It’s home to more than 12 million people, with its sports fan base one of the strongest in the country. Moreover, and the better news for WNRS is that it’s also one of America’s top sports betting markets in terms of revenue generation. Since 2018, the Pennsylvania market has grown to become the third-largest sports wagering market in America, with an annual betting handle of just under $1.5 billion that in 2019. Last year, Pennsylvania finished with $3.5 billion in sports bets placed. Doing the math, that’s an impressive 140% year-over-year growth despite the challenges imposed by the COVID-19 pandemic.
For WNRS, through its subsidiaries, it’s another win accrued to its portfolio. The Pennsylvania license adds to the registration and/or approvals to send bettors to licensed sportsbooks from nine other states. According to Wayne Allyn Root, CEO of VegasWINNERS, its vision and business plan are becoming a reality.
Of course, its mission is still a work in progress, with VegasWINNERS intending to drive traffic to gaming operators for a commission in all states that allow online sports gambling. By doing so, WNRS, through its subsidiary, can tap into a massive multi-billion online gaming market opportunity.
And they aren’t all about gaming. Winners, Inc. is further engaged in providing research, data, advice, analysis, and predictions utilizing all available media. Additionally, they are generating revenue through advertising formats.
Revenues Expected To Accelerate
The better news is that revenues are expected to accelerate following the explosion of sports handicapping after the 2018 Supreme Court decision giving states the right to approve sports gambling without Federal interference. That opened the door to new and potentially massive near and long-term opportunities for the company. And with millions of gamers online each day, even a small commission from the billions waged can be a substantial revenue driver to WNRS subsidiaries. And as wholly-owned assets, that revenue makes its way to Winners. Hence, like all good bets, it’s a winning ticket.
Better still, WNRS is setting itself up for future wins. Its updated website features new functionality and expert advice from more than 21 professional handicappers. Moreover, its interactive nature is a best-in-industry asset and was designed to keep up with the exponential growth of the online sports betting industry.
How big is the opportunity? According to VegasWINNERS, it’s enormous. In fact, new records in online wagering are happening monthly. And with more than half the states in America legalizing sports gambling, those records are expected to continue to get broken. Keep in mind, though, these customers need help. And that’s where WNRS assets come into the picture. They do the homework for sports bettors, now positively impacting the 45 million Americans that say they will bet on games during the NFL this season.
The combined sports gaming sector adds even more to the mix, and industry reports suggest the industry should reach $92.9 billion by 2023. It’s growing at an impressive 11.6% annual compound rate. Still, that percentage can move even higher as emerging technologies such as IoT, Blockchain, and VR drive the industry forward.
Moreover, don’t expect that North America won’t keep pace with the rest of the world. In fact, it could outpace global growth, with estimates putting North America’s growth at a 14.78% pace until 2025.
Indeed, WNRS’s emphasis on building a robust platform targeting the multi-billion dollar online sports gaming sector is starting to pay dividends. And with its best-in-class products and services targeting millions of sports wagering and online gaming enthusiasts with compelling and original content, revenue generation is likely to accelerate. Of course, that’s the plan.
Online Gaming Market Explodes Higher
Moreover, while 2021 has been a knockout year for Winners, it’s likely the company still has several more catalysts up its sleeve. They would follow a couple of major ones from earlier this year.
Earlier this year, WNRS subsidiary VegasWINNERS Inc. announced that it earned a Sports Wagering Interim Supplier License by the State of West Virginia Lottery. Like in Philly, that license allows WNRS to refer customers in West Virginia to licensed sportsbooks in return for commission payments. And that deal could be huge, especially when considering that West Virginia’s total sports wagering is expected to increase from $226 million in 2019 to over $419 million in 2020. There was more in July.
A second milestone reached adds to the investment proposition. Last July, WNRS announced its subsidiary was granted approval from the New Jersey Division of Gaming Enforcement to operate as a Registered Vendor Sports Gaming Affiliate in the state of New Jersey. This approval opens up a substantial opportunity for WNRS, granting access to one of the country’s most profitable sports betting markets. Following its legalization in June 2018, the New Jersey market has become one of the most popular hubs of sports betting activity, with more than $4.5 billion wagered in its first year.
Don’t underestimate the New Jersey opportunity. The state finished 2020 as the largest sports betting market in the United States, outspending Nevada by more than $1.5 billion in wagers placed. This means that New Jersey wagers now account for 28% of all sports betting in the United States, making WNRS’s certification as a Registered Vendor Sports Gaming Affiliate in the state a potential catalyst for rapid growth in the coming weeks.
Moreover, with WNRS generating most of its revenues by directing its users to gaming operators in exchange for a commission, the company has been explicit in its plans to attract users with consistently high-quality and engaging content. Its efforts are not only growing its user base, but it is also helping build a strong reputation of quality within the industry.
Expanding The Krush House Network
One of its key assets is its Krush House Network, a website and multi-media platform featuring various original programs targeting everyone from seasoned gamblers to sports fans interested in statistics and analyst opinions.
Its “Krush House™” podcast features Frank Nicoterro and former NFL Quarterback and ESPN analyst Sean Salisbury, who discuss team performance and analyze betting trends. The weekly podcast also features interviews with renowned athletes, man-on-the-street interviews during sporting events, audience involvement and contests, and other exciting attractions. Lately, they added tens of “legends” to the team, making it the most comprehensive, talent-filled industry show available.
At its core, the combination of different shows offers insight, advice, debates, and up-to-date information on the latest handicap betting trends in all major sports. And considering the market’s increasing demand for quality sports betting news outlets, the promotional value of the Krush House Network could prove substantial for WNRS.
It also adds considerably to the company’s mission of driving traffic to gaming operators in exchange for a commission by providing an engaging platform that covers the world of online sports betting. And, with multiple episodes of its shows being released each week, WNRS can keep a grip on its viewers and capitalize upon the opportunities afforded by the legalized and rapidly growing sports betting sector.
Indeed, WNRS is making the right moves and winning approvals at the right time. That bodes well for growth heading into the final months of this year.
A Hot Sector And Huge Dollars In-Play
From an investor’s perspective, WNRS appears to be in its best position ever to create and maximize its subsidiary assets to generate significant shareholder value. And, with more than nine markets in play, including three of the largest in the country, revenue-generating firepower could get ignited sooner than later. Hence, taking advantage of consolidating prices may be a wise consideration.
Keep in mind, too, WNRS can accelerate its growth by offering products and services specifically designed to capture the inherent value of the legalized US sports betting markets. The great news is that its recently achieved milestones are likely only the prelude to better things to come.
Thus, taking advantage of the valuation disconnect today could deliver substantial returns from the pay window at a later date. Indeed, WNRS is a company in motion, and as it turns ambition into dollars, its stock may be one of the safer market plays.
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