MarketsandMarkets forecasts the Wi-Fi as a Service Market size to grow from USD 4.0 billion in 2021 to USD 10.1 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 20.1% during the forecast period. The presence of various key players in the ecosystem has led to competitive and diverse market. The rise of cloud computing has been one of the significant transformations since the launch of the internet. The developed countries are witnessing large-scale deployments of smart home security and other vehicle infotainment devices. These smart devices require to be connected to the internet and other devices through homogeneous or heterogeneous networks. Wi-Fi makes the integration and interconnection between devices easy and simplified.
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The WLAN controller segment to record the highest market share during the forecast period
In the Wi-Fi as a Service Market by Solutions, WLAN Controller segment is expected to hold the larger market size in 2026. WLAN controllers network security and next-generation hotspots for Small Office/Home Office (SOHO). These controllers offer different deployment options based on the requirements of clients, along with reducing operational costs. The rising number of Wi-Fi deployments, especially in the retail and travel and hospitality verticals, would drive the growth of the WLAN controller segment of the WaaS market.
The Managed Service segment to record the highest market share during the forecast period
In the Wi-Fi as a Service Market by Service, Managed Service segment is expected to hold the larger market size in 2026. The growing demand for cloud-based managed services and increasing requirement for improved connectivity among enterprises is leading to the growth of the WaaS market globally.
Managed services offer services to monitor and manage hardware devices and manage networks availability and performance. They also ensure smooth operations and security of networks, thereby increasing the adoption of managed services
All the sectors, specifically customer-centric businesses, have realized the importance of greater customer experience. Most consumers prefer internet connectivity while roaming around shopping malls, cafe shops, airports, and public spaces. Wi-Fi services have become a critical parameter for businesses to provide better experiences to consumers. Major factors driving the growth of the WaaS market include the reduction in the cost of ownership of infrastructure for organizations, increased demand for high-speed and widespread network coverage, ease of Wi-Fi infrastructure management and its remote troubleshooting, and increasing adoption of BYOD and CYOD trend among organizations.
Unique Features in the Wi-Fi as a Service Market
Organisations can pay for Wi-Fi services on a recurring basis using the subscription-based approach, which offers flexibility and scalability without requiring significant upfront investments.
Administrators may manage various sites, apply upgrades, and troubleshoot remotely with the use of cloud-based management solutions, which provide centralised control and monitoring of Wi-Fi networks.
WaaS provides scalability to meet evolving organisational needs. Companies can simply scale their Wi-Fi infrastructure up or down in response to changes in organisational size or user demand.
WaaS packages frequently incorporate comprehensive managed services, which relieve businesses of the burden of ongoing management. These services include network monitoring, troubleshooting, and customer support.
Wi-Fi networks are kept current with security patches and firmware updates automatically, which lowers the likelihood of vulnerabilities.
Major Highlights of the Wi-Fi as a Service Market
Increased use of cloud-based Wi-Fi solutions, which spares businesses from the need for large on-premises infrastructure by enabling them to take use of scalable and centrally managed services.
Widespread use of subscription-based business models, which give businesses cost predictability and flexibility by allowing them to pay for Wi-Fi services on a recurring basis rather than having to make significant upfront investments.
Growing demand for WaaS options that include managed services and support, enabling businesses to delegate daily maintenance, monitoring, and troubleshooting of their Wi-Fi networks.
The Bring Your Own Device (BYOD) movement and workplace mobility trends are having a significant impact on the requirement for scalable and secure Wi-Fi solutions to support an increasing number of connected devices.
Advanced analytics and reporting tools are integrated to give businesses valuable insights into user behaviour, network performance, and the general condition of their Wi-Fi infrastructure.
Top Key Companies in the Wi-Fi as a Service Market
The report covers the competitive landscape and profiling of the major players, namely Cisco(US), Huawei (China), CommScope Inc. (US), Aruba – a Hewlett Packard Enterprise Company (US), Extreme Networks (US), Singtel (Singapore), Rogers Communication (Canada), ADTRAN (US), Tata Communications (India), Axians (France), Fortinet (US), Juniper Networks (US), Alcatel-Lucent Enterprise (France), Telstra (Australia), Viasat (US), iPass (US), Arista (US), Ubiquiti (US), 4ipnet (Taiwan), Allied Telesis (Japan), LANCOM Systems (Germany), D-Link (Taiwan), Ruijie Networks (China), Datto (US), Superloop (Australia), Cambium Networks (US), Redway Networks (Buckinghamshire), Cucumber Tony (UK), Tanaza (Milano), and Edgecore (Taiwan). These companies have adopted various strategies such as acquisitions, expansions, new product launches, and product enhancements, partnerships, agreements, and collaborations to cater to the growing demand for WaaS across the globe as well as to strengthen their position in the market. These strategies have also been tracked and mentioned in the report.
Cisco specializes in Internet Protocol (IP)-based products and services, which specifically cater to the Information and Communication Technology (ICT) industry. It is among the top Wi-Fi as a Service (WaaS) providers across the globe due to its constant investments in R&D activities for the development of high-quality products and services. It also offers technical support and advanced services. The company caters to the requirements of large enterprises, commercial businesses, service providers, and consumers. Ciscos wireless portfolio helps to manage the growing number of connected wireless devices. From the IoT to the ever-growing application inventory, Cisco wireless networks offer always-on solutions. The company offers end-to-end Wi-Fi products, such as APs, controllers, and management solutions, to SMEs and large enterprises. It operates its Wi-Fi business with two segments: Aironet (on-premises) and Meraki (cloud). Recently, it rolled-out new Wi-Fi 6 offerings with Catalyst 9100 series Aps.
Huawei offers its products and services to the technology market. It specializes in carrier networks, enterprise solutions, and consumer services. Huawei caters to the telecom, government, transportation, finance, healthcare, and energy sectors. The company offers strong Wi-Fi product offerings that include indoor and outdoor APs, controllers, and related accessories, such as antennas, coaxial connectors, RF signal couplers, combiners, power splitters, and power adapters. It leverages the smart antenna technology to channelize radio signals in dense and wide areas. Its Wi-Fi offerings cater to small, medium, and large corporate offices, public venues, and high-density areas. It also combines Wi-Fi and IoT technologies to power next-generation enterprise networks. Huawei has launched a new product called AirEngine that supports the Wi-Fi 6 standard. Since its launch, AirEngine is commercialized across countries such as Spain, Italy, Switzerland, Belgium, South Africa, China, and India. Huawei offers an access controller for large enterprises, SMEs, school campuses, and public venues. Its AC6805 controller manages up to 6,000 APs with 40Gbits/s speed.
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