The WiFi as a Service Market is projected to grow from USD 3.4 billion in 2020 to USD 8.4 billion by 2025, at a CAGR of 19.8% from 2020 to 2025. The major factors driving the growth of the market include the reduction in the cost of ownership of WiFi infrastructure for organizations, development of smart cities, and increased demand for high-speed and widespread network coverage.
Based on vertical, the education segment is estimated to lead the WiFi as a service market during forecast period.
The rapid adoption of the internet and Bring Your Own Device (BYOD) trends in the education industry has led to the growth of the WiFi as a service market across the globe. The use of WiFi as a service facilitates communication among teachers, researchers, students, and professors, among others to make learning easy. Educational institutions provide cloud-based WiFi services to their students and teachers to access crucial documents, presentations, project files, and other forms of data from remote locations. Apart from this, WiFi as a service also ensures the security and safety of educational institutions as playgrounds, parking lots, sports fields, and stadiums of these institutions are covered by WiFi services. The transportation and logistics segment of the market is projected to grow at the highest rate during the forecast period. The growth of this segment can be attributed to the increased use of WiFi as a service by the transportation and logistics vertical for the effective distribution & storage, communication, and real-time tracking of products and vehicles. The development of intelligent transportation solutions and services has increased the demand for cloud managed WiFi services. These services ensure uninterrupted connectivity. The availability of WiFi as a service in public transport results in enhanced passenger experience and increased customer satisfaction.
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Based on service, the managed services segment is expected to lead the WiFi as a service market from 2020 to 2025.
The managed services segment is estimated to account for a larger share of WiFi as a service market as compared to the professional services segment from 2020 to 2025. Enterprises opt for managed services to overcome the challenges of budget constraints and technical expertise as managed service providers have skilled human resources, infrastructure, and industry certifications. They offer services to monitor and manage hardware devices and manage the availability and performance of networks. They also ensure smooth operations and security of networks.
Cisco Systems (US), Huawei Technologies Co. (China), ARRIS International (US), Aerohive Networks (US), Singtel (Singapore), Rogers Communications (Canada), Telstra Corporation (Australia), Viasat (US), ADTRAN (US), Aruba (US), Extreme Networks (US), Fujitsu (Japan), Superloop (Australia), iPass (US), Arista Networks (US), Ubiquiti Networks (US), Fortinet (US), Riverbed Technology (US), 4ipnet (Taiwan), Edgecore Networks (Taiwan), Mist Systems (US), ALE International (France), Allied Telesis (Japan), LANCOM Systems (Germany), and D-Link Corporation (Taiwan), Datto (US), Cambium Networks (US), GlobalReach Technology (UK), Wi-Fi Soft Solutions (India), Ruijie Networks (China), TP-Link (China) are the leading players operating in the WiFi as a service market. These players have adopted various growth strategies such as partnerships, agreements, and collaborations; new product launches and product enhancements; expansions; and acquisitions to expand their presence in the WiFi as a service market. Partnerships, agreements and collaborations, and new product launches and product enhancements have been the most preferred strategies by the major players from January 2016 to January 2019 to innovate their offerings and broaden their customer base.
Cisco Systems is one of the leading vendors of Internet Protocol (IP)-based products and services. The company offers a diverse set of WiFi solutions and services, which include Cisco Meraki Wi-Fi solution, Meraki wireless LAN solution, access points, wireless LAN management, wireless LAN controllers, Cisco Meraki full stack networking services, and managed services. The company functions in a highly dynamic business environment and focuses on product transformations according to market demands. For instance, in September 2018, Cisco Meraki, a cloud managed IT company and a subsidiary of Cisco Systems, launched Meraki Go, an enterprise level WiFi product for small and medium businesses. Cisco Systems focuses on building strong and long-term relationships with its key clients. It also emphasizes close partnerships with various technology leaders. For instance, in 2020, Cisco Systems entered into a partnership with Facebook’s Express Wi-Fi Technology Partner program to close the digital divide and enable more people around the world to get connected to a faster, better internet.
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Huawei Technologies Co. is another top player in the WiFi as a service market. It offers a broad product and service portfolio including Huawei WLAN solution, access controllers, Huawei cloud managed campus network solution, implementation services, and maintenance services. The company focuses on developing R&D centers to offer technologically advanced solutions. For instance, the company opened its 10th OpenLab, an R&D facility in Moscow (Russia) in April 2018. Moreover, in December 2017, the company opened its 8th OpenLab in Cairo (Egypt) to build an ICT ecosystem in North Africa. Huawei Technologies Co. has adopted various business strategies such as new product launches and collaborations to enhance its position in the market. For instance, in October 2018, it launched its high-accuracy wireless location solutions, AP4050DN-AOA Wi-Fi Access Point (AP) and AP4050DN-E AP to cater to the wireless access requirements of both, commercial and industrial sectors.
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