Why would it be a good idea to outsource to an SEO consultant? A skilled web designer can create an unforgettable page that can serve every need that you can dream of. However web designers may not necessarily have any skill with SEO. An SEO consultant will know how to get your page seen and seen often. Letís cover a few reasons why you may consider doing this.
One is that an SEO consultant devotes all of their energies and resources into learning their craft. Their skills are specifically used for website rankings. They can work with your design team from the ground up to make sure that your website not only makes maximum use of SEO techniques but also to save you time and therefore money in the long run by making sure it is done right the first time. This by itself will save you not only time but costly redesigning later.
Another reason is that you ant your web design team to focus their energies on designing the site. By bringing an SEO consultant in you can have two specialists concentrate on what they know how to do best. An SEO consultant is going to take their bag of tricks and essentially arm your website and engage in a battle of wits with the search engines and their ranking algorithms.
The web designer only needs to worry about overcoming technical problems. They focus on first making the site work and then making it work well. They will make site not only work for you but also to get it to work beyond what you originally needed it for.
The SEO consultant must continually improve their skills because they are not just getting your site ranked well today but continually get it ranked well. You need both of these specialists to work for you. Together they can give you what your need and more.
SEO is undisputedly the best method for generating traffic and profits. That being said, you need to understand the inherent conflict that can arise with SEO.
SEO is both the technical effort and art of getting your site ranked highly in search results on Google, Yahoo and MSN. There are two competing factors in the effort, time and volume of traffic, which can lead to clients having unreasonable expectations.
The conflict giving rise to misunderstood SEO expectations deal with keywords. Obviously, an optimization program is designed to get you high in the rankings on various keywords. The problem, of course, is the more traffic a keyword produces, the higher the number of sites competing for rankings under the phrase. Inevitably, this translates to a longer period of time required to get top rankings.
Obviously, most clients want to obtain top rankings as quickly as possible. The best way to do this is identify those keywords that have decent traffic, but few sites competing for rankings. In such a campaign, clients see results relatively quickly, but they have fallen into a trap. Even if they go into the number one position across the top three search engines, they have limited the amount of traffic they can receive. This leads to frustration as revenues are effectively capped.
A proper optimization plan should focus on both short and long term rankings. When laying out the site, the home page and other centralized pages should be devoted to keywords with monstrous amounts of traffic that will require a lot of time to obtain top rankings on. To counterbalance this, additional pages should be built focusing on keywords for which there is less traffic, but for which high rankings can be acquired relatively quickly.
The exact time periods on this approach are entirely dependent on the subject matter of the site and the keywords involved. For a brand new site, one can expect to see rankings on MSN within a month, Yahoo in four to six months and Google in six to nine months. For an established site, the figures will be shorter but it is dependent upon the results of the keyword research in the specific field.
Understanding optimization is the key to having reasonable SEO expectations. A mix of short and long term goals is the best method of attack in nearly every situation.
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