Regardless of how established or secure a company may be, a disaster can disrupt business and result in a loss of trust, clients, and revenue. A well-developed crisis-management plan can prepare businesses for certain events, from onslaughts of negative reviews to internal scandals. Do not wait until a crisis strikes to create a plan of attack. By understanding the principles of crisis management, you can be ready to protect your brand and potentially save your company.
What is Crisis Management?
Crisis management is the method in which an organization handles a disruptive and unexpected incident that threatens to harm the company or its stakeholders. While crisis management can involve solving problems as they arise, many don’t realize that crisis management is also a preventative industry. Crisis management experts use Reputation Management to build, monitor, and control the online reputations of individuals and organizations. Online Reputation Management (ORM) concentrates on ensuring that the positive image of an individual or corporation is in line with the predetermined goals of their campaign. Crisis management analysts suppress harmful content and build up information that supports the brand message. Brand consistency, creation of content, and audience engagement are all essential components of a strong online reputation.
The Crisis Management industry has exponentially grown since its inception. Hersh Davis-Nitzberg, CEO of Reputation Control Inc. founded his crisis management firm in 2007, pioneering the industry of Reputation Management. At first, the company exclusively handled the online presence of the elite, building the reputation of notable celebrities and musicians. But, as the digital landscape continued to evolve, the span of individuals and corporations requiring services in reputation defense, repair, and management grew. The launch of Facebook and Yelp’s mobile apps in 2007 and 2008 lead to the widespread daily use of social media and review sharing. By 2010, Yelp had published more than 4.5 million crowd-sourced reviews. By 2012, Facebook had reached 1 billion active users. Suddenly, every company’s reputation was public – and it mattered.
How does Online Reputation Affect Corporations?
Reputation unquestionably influences a brand’s sales, profits, and longevity. As most of the world’s business moves online, digital reputation management is crucial. A positive company image can impact businesses in many ways. Brands with a resilient online reputation find improved search engine rankings, increased client acquisition, and high traffic to their sites. 53% of online shoppers are most likely to trust recommendations from other customers online when choosing between different products, and 56% have found something in an online search that solidified their decision to do business with a person.
A significant weakness in most companies is that their online reputation often is neglected until a crisis strikes. When necessary, businesses can employ reactive online reputation management techniques, but they aren’t nearly as effective as precautious methods. It is significantly more productive to proactively strengthen and groom a business’s online reputation than to leap into action when negative content hits the press. Even if you feel confident in your brand’s reputation, start developing a crisis management method now. Your time and energy will pay off when an unexpected event sets your company off-course. A brand with a plan is a brand that is prepared to bounce back from anything.
Company Name: Reputation Control Inc.
Contact Person: Dennis Paul
Address:925 N La Brea Ave, 4th Floor
City: Los Angeles
Country: United States