Melbourne – 15th March, 2019 – Australian furniture retailer, Icon by Design, is at the forefront of a revolution. This award-winning, family-owned business has reinvented the furniture market in Australia with its focus on timeless beauty and an innovative supply chain.
Founded in 2016, by father and son duo David and Adam Light, Icon by Design provides quality designer furniture at affordable prices. And as a business that can supply modern Australian furniture in solid timber at the prices most people charge for veneer, they are onto a winner.
David and Adam are the latest generations of the Light family to immerse themselves in the world of furniture, a legacy that is certainly not lost on either. “For us,” says David, “it represents a heritage of craftsmanship and quality.”
The firm is committed to bringing customers back to solid oak timber furniture and away from manufactured, veneer finishes. It is a move Icon by Design has taken because it rejects the disposable nature of today’s society, preferring instead to focus on timeless elegance in its pieces.
The secret, it believes, is in creating modern Australian furniture with clean, minimalist designs. And those aspirations are something that invigorates head of product design, Tania da Cruz—herself an award winner. She says, “Icon by Design’s commitment to timeless, minimalist, clean Australian style in their products is inspiring.”
The company is spearheading a movement to support emerging Australian Designers, who produce, amongst others, the classic and elegant Scandinavian chairs and Scandinavian tables that have customers submitting rave reviews on this innovative business. And that positive feedback is not lost on David Light. He says, “we want customers to enjoy what they’ve bought; for it to become part of their lives.”
It is everyone at Icon by Design’s view that designer furniture is for life. Trends and fashions may change with the seasons, but customers don’t replace their living room furniture at the same pace. “It’s therefore important,” says Adam, “that any piece still looks on trend in ten, twenty or even thirty years.”
Spearheading the revolution back to real timber isn’t the only way the firm—with two showrooms in Sydney and one in Melbourne—is innovating. Its supply chain is very different to that of most furniture retailers. The pioneering company has found a way to cut out the middle man and bring wholesale prices to the consumer, and that’s why it can offer modern Australian furniture at such affordable prices.
About Icon by Design
At Icon By Design we understand this desire, but we realise that it can be tricky to find great furniture at the right price.
We think the high-end and expensive designer brands gives you, the consumer, a raw deal. That’s because everyone along the way takes a cut, from brands to wholesalers and landlords. So we’re taking on the high-end retailers to offer you timeless design, crafted furniture at affordable prices.