Wheatgrass Products Market Overview
Wheatgrass Products is derived from the leaves of wheat plant, Triticum aestivum. The different Wheatgrass Products available in the market include wheatgrass juices, wheatgrass powder, and wheatgrass supplement pills, among others. Wheatgrass contains trace amounts of more than 70 minerals and vitamins, hundreds of enzymes, essential amino acids and antioxidants. These nutrients assist in improving various body functionalities such as reduced blood sugar, reduced high blood pressure, lower cholesterol level, and improved immune system, among others.
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Asia-Pacific is expected to be the fastest-growing market for Wheatgrass Products during the forecast period due to the increasing demand for healthy diet among the consumers. Emerging markets such as China and India are projected to be the major contributors to the growth of the market. Increasing health awareness among the consumers followed by rising disposable income is expected to drive the growth of Wheatgrass Products in these regions. Moreover, the untapped markets in this region provide a huge opportunity to the manufacturers to grow and expand. Thus, the huge investments by the manufacturers in Asia-Pacific will result to an upsurge in the growth of Wheatgrass Products Market.
North America is expected to be a prominent market for Wheatgrass Products during the assessment period. In the US and Canada there has been a steady rise in the demand for functional beverages which has contributed to the growth of wheatgrass juices market. Wheatgrass products, owing to their high health benefits have attracted many health-conscious populations in this region. Moreover, high inclination towards organic products, especially in the US is expected to drive the demand for organic Wheatgrass Products in the coming years.
Europe also holds a substantial share in the global Wheatgrass Products Market. Germany, France, and the UK are projected to be the major contributors to the growth of the Europe Wheatgrass Products Market. The demand for organic supplements is increasing rapidly in these regions which will contribute to the growth of organic wheatgrass powder during the forecast period. Moreover, the increasing health awareness among the consumers followed by rising inclination towards plant-based beverages in the Middle East will promote the growth of Wheatgrass Products in the rest of the world.
The global Wheatgrass Products Market has been segmented by product type, category, and distribution channel.
By type, the global Wheatgrass Products Market has been classified as wheatgrass juice, wheatgrass powder, and others. Based on category, the global Wheatgrass Products Market has been divided into organic and conventional. The global Wheatgrass Products Market has also been segregated, based on distribution channel, into store based and non-store based. The store- based segment has been further divided into supermarkets & hypermarkets, convenience stores, and others.
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Some of the key players in the global Wheatgrass Products Market are Navitas Organics (US), Naturya (England), Bondi Wheatgrass Juice Company (Australia), Pines International (US), Lifestream International Ltd (New Zealand), Synergy Natural (Australia), Amazing Grass (US), Antler Farms (New Zealand), Organic India (India), and Kapiva (India)
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