WeChat mini-programs open doors for cross-border ecommerce in China

iClick Interactive Asia Group (NASDAQ: ICLK), with V-Click Technology Limited as a subsidiary company, an independent online marketing and enterprise data solutions provider in China, has unveiled its newest product: iSmartGo, SaaS Solution.

China presents an exciting opportunity for cross-border ecommerce. However, foreign firms trying to get into the country using existing ecommerce sites often struggle with high acquisition costs and limited access to useful customer data.

To that end, businesses can turn to messaging app WeChat, which offers mini-programs that allow users to do everything from making hotel bookings to buying goods in-app. By creating a Wechat mini-program and being part of the WeChat ecosystem, ecommerce firms benefit from heightened visibility in-app, as well as the social nature of the platform.

For the uninitiated, trying to figure out how to build a WeChat ecommerce mini-program might be daunting. Fortunately, there are solutions out there to help, such as iClick’s new iSmartGo solution. Offering end-to-end services to power cross-border ecommerce, iSmartGo is a one stop solution for international enterprises to build their own cross-border ecommerce mini-programs and dive into the Chinese market.

For more information about iSmartGo (WeChat mini-programs), please visit www.v-click.co.th or contact at sales@v-click.co.th

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