Market Overview:
The global web filtering market is expecting good tractions from stringent government regulations. Bandwidth consumption management is also expected to play a significant role in taking the global web filtering market ahead. But its high maintenance cost can dampen the expected market prospect.
The growth of the content on the web has increased the need for filtering to sort out irrelevant content. Market reports linked to the information and communication technology industry have been put forward by Market Research Future which generates reports on other industry verticals that target the study of recent market scenarios better. The market is estimated to gross revenues worth USD 5.5 billion while advancing at a CAGR of 14.05 % in the forecast period.
Key Players:
The central companies operating in the web filtering market globally are Symantec Corporation (U.S.), McAfee, Inc. (U.S), Palo Alto Networks, Inc. (U.S.), Zscaler (U.S.), Fortinet (U.S.), Cisco Systems, Inc. (U.S.), Sophos Group plc (U.K), Trend Micro Inc. (Japan), Forcepoint (U.S.), Barracuda Networks, Inc. (U.S.), Trustwave Holdings (U.S.) and others.
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The growing need to control or restrict certain URLs or websites is a crucial factor that is motivating the web filtering market. The improvements in productivity, security, and flexibility of a network brought about by web filtering are anticipated to spur the market’s progress in the coming years. The prevalence of malware is projected to impel the growth of the web filtering market in the impending years.
Digitalization has brought along both bane and boon. It has paved the way for continuous bombardment of advertisements and virus attack, which is why web filters are getting upgraded constantly. The aim is to take out any kind of malware and online bugs. This blocking of unnecessary contents increases productivity and network speed.
Segmentation:
The global web filtering market has been studied in detail by MRFR to understand the future prospects of the market. This segmentation has led to filtering type, deployment, organization size, and vertical.
Based on the filtering type, the web filtering market can be segmented into DNS filtering, URL filtering, file type filtering, keyword filtering, and others like profile filtering and image filtering. The keyword filtering segment is gaining much traction due to the presence of technologies like Google Adwords and others.
Based on the deployment, the web filtering market includes on-premise and on-cloud. The on-cloud segment has huge potential as it is cost-effective and easy to access. In the coming years, the inclusion of this technology would ensure easy growth.
Based on the organization size, the web filtering market encompasses small and medium enterprises (SME) and large enterprises.
Based on the vertical, the global web filtering market can be segmented into BFSI, retail, healthcare, IT & Telecommunication, education, manufacturing, and others. The BFSI segment is providing much traction to safeguard their client data and retain the customer loyalty.
Regional Overview:
North America, Europe, Asia Pacific (APAC) and Rest of the World (RoW) are four regions that have been included in the study of the global web filtering market. The global market is thriving on possibilities provided by these regional markets and their growth pockets.
In 2017, North America had the largest market share and its reign over the global market would continue in the coming years as well. One of the major reasons to take this regional market forward is the advent of Bring Your Own Device (BYOD) culture where organizations introduce stringent web filtering methods to sieve out unwanted intruders. The technical advancement of the region is also far ahead of its peers which gives the region enough scope to prosper.
On the other hand, high integration of internet is expected to take the APAC market ahead. Digitalization introduced by several governments and a massive number of technology users are expected to take the regional market forward.
Competitive Analysis:
The market shows an intensified growth pace due to the constructive influence exerted by the market forces from both internally and externally. The accretive nature of a few of the assets in the market is projected to increase the progress capability of the market. Moreover, the alliances being created in the market are projected to additionally encourage the development of the market in the approaching years. The players are staunchly taking on the obstacles to progress and are building strategies that are expected to lead to a useful effect on the market’s progress. Specific areas in the market are projected to accomplish an absolute lead in the market place owing to improved strategies. The absorbed costs in the web filtering market are effortlessly dealt with, unlocking more room for expansion in the market. The promotional and miscellaneous expenses are upgraded chiefly due to the advancement of the market.
Industry Trends/Updates:
Feb 2019 NetMotion Software recently announced its latest “Aware” release that consists of dynamic web filtering enhancements to protect and manage mobile worker access to web requests and domains across any network.
Recent trends suggest that the inclusion of AI could help in managing difficult attacks of adversaries quite effectively. With the rapid growth in AI, the global web filtering market is expected to launch new designs to make the even more competitive market.
Table of Content:
1 Executive Summary
2 The Scope of The Report
2.1 Market Definition
2.2 Scope of The Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
4 Market Landscape
Continued. . .
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