A web content management software is a combination of programs and software tools which deliver an organization with a method to manage digital information, present on a website, by creating and maintaining content without previous information of web programming or any markup language. The market size of web content management software was valued at USD 4.6 billion in 2016 and is expected to grow with a CAGR of approximately 15% during the forecast period. The major trends in the web content management is the growing demand which is shifting from content as a service (CaaS) to experience as a service (EaaS), largely among the major retailers and technology firms to better analyze the customer experience in order to deliver better customer service.
Another trend in the market is the continuous advancement in cloud platform as a service (PaaS). A number of enterprises are moving their businesses to cloud because of the minimum cost of maintenance and subscription services. This subscription helps the companies to make cloud as a preferred platform for deploying the software so as to reduce the cost of maintenance and serviceability. However, there are certain factors that restrict the growth of this market, such as the complexity of web content and the difficulty in managing a huge amount of content available on the websites, a majority of which is undesirable.
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Major Key Players
The competitive landscape of web content management software is categorized into various key players and other emerging companies ranging from tier one to tier five. Some of the key players, Oracle Corporation (U.S.), Open Text Corporation (Canada), Adobe Systems Inc. (U.S.), International Business Machine Corporation (U.S.), Dell EMC (U.S.), Hewlett Packard, Inc (U.S.) among others, constantly keep innovating and invest in research & development for a cost-effective portfolio.
According to MRFR, The Web Content Management Software Market is expected to reach nearly 12 billion by 2023 with a CAGR of 15% during the forecast period.
BloomReach has launched their DXP for Commerce that gives brands, retailers, distributors, and manufacturers the ability to quickly offer a personalized and highly relevant digital experience. They can enhance their commerce environment with AI-powered search, intelligent merchandising, and highly agile content management. The DXP for Commerce increases revenue per visit, keeps customers engaged, and drives customer loyalty.
Drivers and Constraints Impacting the Market
The shift from content as a service to experience as a service among the technology firms and the retailers to analyze customer experience in a better way in order to deliver better customer service is one of the major trends in web content management software market. Also, several enterprises are shifting business to cloud due to minimum maintenance cost and subscription services. With the increasing integration of web content management along with existing business technologies which allow non-technical users to write, understand, and publish the content via web, mobile, and social media, the global market is estimated to expand in the coming years. Moreover, adoption of smartphones and mobile applications giving rise to undesirable and complex content on web pages is another major factor driving the market over the assessment period.
On the flip side, limited control over content available on websites and lack of technologically adept workforce are expected to pose a threat to the global web content management software market. Moreover, WCM systems are expensive with labor-intensive implementation which might hamper the market growth in the coming years.
The geographical analysis of the Web Content Management Software Market covers North America, Europe, Asia Pacific and rest of the world. The North America dominates this market with the highest market share and is expected to continue this growth during the forecast period. This growth is mainly due to a large focus on research & development and quicker adoption of the newer technology. Countries such as the U.S. and Canada are technologically advanced and hold most of the prominent key players in the web content management market, giving this region an advantage of domestication. However, the Asia Pacific is expected to grow at the highest rate during the forecast period. The Asia Pacific has a huge presence of emerging companies in the field of electronics, software solutions, and software development. These companies drive the need of business efficiency and reduction in operational cost. On the other hand, Europe is one of the matured regions in this market, however, new software upgrades and web technology tend to drive the growth of web content management software in Europe.
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On the basis of component, the market is segmented into solution and services.
The web content management software can be deployed on cloud and premise.
On the basis of organization size, the market is segmented into small and medium enterprises and large enterprises.
The web content management software covers various industrial sectors; food and beverage, media & entertainment, retail, education, healthcare, hospitality, government and many more.
- Web content management software services providers
- Software Solution providers
- Content services providers
- Data Analytics vendors
- Cloud Service providers
- Project accounting solution providers
- Value-added resellers
- Research firms
LIST OF TABLES
Table 1 World Population by Major Regions (2017 To 2030)
Table 2 Global Web Content Management Software Market: By Region, 2017-2023
Table 3 North America Web Content Management Software Market: By Country, 2017-2023
Table 4 Europe Web Content Management Software Market: By Country, 2017-2023
Table 5 Asia-Pacific Web Content Management Software Market: By Country, 2017-2023
Table 6 Middle East & Africa Web Content Management Software Market: By Country, 2017-2023
Table 7 Latin America Web Content Management Software Market: By Country, 2017-2023
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LIST OF FIGURES
FIGURE 1 Global Web Content Management Software market segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Five Forces Analysis of Global Web Content Management Software Market
FIGURE 4 Value Chain of Global Web Content Management Software Market
FIGURE 5 Share of Global Web Content Management Software Market in 2017, by country (in %)
FIGURE 6 Global Web Content Management Software Market, 2017-2023,
FIGURE 7 Sub segments of Component
FIGURE 8 Global Web Content Management Software Market size by Component, 2017
FIGURE 9 Share of Global Web Content Management Software Market by Component, 2017 TO 2023
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