MarketsandMarkets forecasts the Web Content Management (WCM) market size to grow from USD 6.0 billion in 2020 to USD 13.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.6% during the forecast period. WCM solutions enable organizations to maintain and build up their brand presence across the globe. Highly personalized content can be delivered for targeted customers to increase the overall revenue of a company. These solutions are rapidly gaining acceptance worldwide by organizations due to the various benefits offered by them, such as increased process efficiency, reduced time-to-market, automated workflow, increased customer satisfaction, higher compliance transparency, and reduced process time for website management.
With the increasing proliferation of the cloud technology, the cloud deployment type is opted by many organizations. Therefore, the cloud deployment type is expected to grow at a higher CAGR during the forecast period. Cloud-based deployment type reduces the total cost of ownership by cutting down the cost associated with installing hardware that supports the WCM solutions. Companies are also opting for the cloud-based WCM solutions as they are extremely cost-effective.
The adoption of WCM solutions among Small and Medium-sized Enterprises (SMEs) is gaining traction, as these services provide flexibility and scalability along with reduced operational costs. By implementing WCM, SMEs can leverage the benefits, such as streamlined processes, less downtime, and improved operational efficiency.
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Major WCM vendors include IBM Corp. (US), Adobe Inc. (US), OpenText Corporation (Canada), Oracle Corporation (US), Microsoft Corporation (US), Progress Software Corporation (US), Upland Software Inc. (US), SDL plc (UK), Sitecore (US), Crownpeak (US), Acquia (US), Episerver (US), Rackspace Inc. (US), e-Spirit (US), Percussion software (US), Kentico (Czech Republic), Angler Technologies (India), Contentful (Germany), HCL Software (India), and MODX (US). These market players have adopted various growth strategies, such as partnerships, agreements, collaborations, and product launch/enhancements, to expand their presence in the WCM market. Partnerships, agreement and collaborations have been the most adopted strategies by major players from 2017 to 2020, which helped companies innovate their offerings and broaden their customer base. Many started to deliver WCM solutions on cloud.
Adobe (US) is one of the leading players in the WCM market. The company excels in creative media software products and digital marketing software. They enable creative professionals to produce high-quality content across personal computers, devices, and media. It has three segments: digital media, digital experience, and publishing. Adobe Experience Manager is a comprehensive content management system. It has the capability to incorporate the headless approach i.e. running the apps without Graphical User Interface (GUI) for modern application development. Currently, Adobe is working toward enhancing its market share and presence with the help of some growth strategies, such as Adobe announced in January 2020 that Adobe Experience Manager will be offered as a cloud-native Software as a Service (SaaS) application. It was previously adopted on-premises or as a managed service.
North America is estimated to account for a major share of the WCM market by 2025. The presence of major vendors, such as IBM, Adobe, OpenText Corporation, Oracle, Microsoft, Progress Software, and Upland Software offer a wide variety of options for their users. North America, being an early adopter of WCM solutions, offers several opportunities for new entrants to be part of the WCM value chain. Countries that contribute the most to the WCM market in North America include the US and Canada; the reason for the dominance of these countries is their well-established economies, which enables investments in new technologies.
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