Web analytics are applicable in various vertical retail & consumer goods, BFSI, government, travel & hospitality, media & entertainment healthcare & life sciences, telecommunication & it and others. Global web analytics market is expected to reach USD 5.1 billion by 2025 from USD 2.1 billion in 2017 and is projected to grow at a CAGR of 23.4 % in the forecast period of 2018 to 2025.
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The Various technological advancements by key players are driving the growth of the web analytics market. A Web analytics is a collection, analysis and measurement of web data, which provide data A Web analytics is a collection, analysis and measurement of web data, which provide data about the number of page viewed and number of visitors to a website. It is also known as digital analytics. It is a set of strategic procedure executed to maximize online and e-commerce activities. Benefits of Web Analytics are visitors count, track bounce rate, identify exit pages: measure web traffic, identify target market and many more. The renowned players in web analytics market are
- Adobe
- IBM
- Teradata
- SAS
- TABLEAU SOFTWARE
- MicroStrategy
- AT INTERNET
- Clicktale
- Woopra
- Mixpanel
- Upsight
- Netbiscuits
- Others
The global web analytics market is fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in market in order to sustain in long run. The Web Analytics market report contains data for historic years 2016, the base year of calculation is 2017 and the Web Analytics forecast period is 2018 to 2025.
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Market Segmentation: Global Web Analytics Market
The market is based on solution, service, deployment type, application and geographical segments.
- Based on solution, the market is segmented into
- Search engine tracking & ranking
- Heat map analytics
- Marketing automation
- Behavior based targeting
- Based on service, the market is segmented into
- Professional services
- Support and maintenance
- Based on deployment type, the market is segmented into
- Based on application, the market is segmented into
- Based on geography, the market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific and Middle East & Africa. Some of the major countries covered in this report are
- U.S.
- Canada
- Germany
- France
- U.K.
- Netherlands
- Switzerland
- Turkey
- Russia
- China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others.
- Cloud
- On-premises
- Social media management targeting & behavioral analysis
- Targeting & behavioral analysis
- Multichannel campaign analysis
- Performance monitoring
Market Drivers and Restraints:
- Rising growth in aligning organizational core work with business objectives
- Growth in data volumes creating demand for web analytics demand for graphics software in business processes
- Increasing awareness about the effective utilization of vast chunks of unorganized data
- Improving performance of web analytics solutions
- Stringent external regulations across regions
- lack of professionals in the industry
- Presence of open source vendors
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