Global Virtual Kitchen Market – Overview
Virtual reality in kitchen helps users to design and plan kitchen layout and other activities with the help of computers or virtual reality components like head mounted display. The virtual environment is created through computer generated software in which the user is allowed to immerse in a virtual world with the help of head mounted displays. In similar to head mounted displays, 3D based applications are on the rise, in which user can alter the colours, pull drawers and many more. The advancements in the field of virtual reality and adoption of VR in various business segments is driving the demand for the market growth. Vero Software specialised in building 3D models is offering visualization platform which allows users to create or modify kitchen interiors and scalable to VR headsets and 3D TVs.
Since the customer engagement levels are high in the case of VR, many organizations started adopting this technology to market their products. The companies using these technologies can utterly immense their customer by showing the product and make them feel their products or services. The rise in deployment of digital assistants, and adoption of smart homes are fuelling the market growth.
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Industry News
April, 2017 – Ikea, a Swedish furniture chain launched a VR application for HTC users in which they can experience their kitchen products virtually with the help of head mounted display. The user can experience the kitchen virtually and can perform actions like opening drawers and utensils. The user can alter the colours of the cabinets which improves the shopping experience.
March, 2018 – Wren Kitchens, a privately owned kitchen retail firm, is offering virtual reality design room at one of its stores in U.K. They help customers to experience the kitchen in virtual reality and allow to perform activities inside the kitchen, thereby providing the real experience.
Key Players:
The prominent players in the global Virtual Kitchen Market are – Microsoft Corporation (U.S), HTC Corporation (Taiwan), IKEA (Netherlands), Samsung Group (South Korea), LG Electronics Inc. (South Korea), Homer TLC, Inc.(U.S), Clicky Media (U.K), The National Kitchen & Bath Association (U.S), Aetna, Inc. (U.S.), Cawdor Stone Gallery (U.K.), The Saturn Corporation (U.S), Micro-Star International (Taiwan) among others.
Global Virtual Kitchen Market – Segmentation
The Global Virtual Kitchen Market can be segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;
- Segmentation by component: Comprises hardware, software and service.
- Segmentation by technology: Comprises Wi-Fi, artificial intelligence and others
- Segmentation by end-users: Comprises commercial, residential, and others.
- Segmentation by Regions: Comprises Geographical regions – North America, Europe, Asia pacific and Rest of the World.
Global Virtual Kitchen Market – Regional Analysis
The global virtual kitchen market is studied for North America, Europe, Asia Pacific and rest of the world. North America is estimated to hold major market share through the forecast period. The demand for artificial intelligence in various applications, prominence of machine learning and deep learning are driving the market in the region. Asia Pacific is expected to show high growth rate during the forecast period. The advancements in technology in developing countries like China and India, and adoption of virtual reality technology in retail and marketing are driving the market in this region.
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Intended Audience
- Virtual kitchen providers
- Professional service providers
- Virtual kitchen providers
- Research and development companies
- Market research and consulting firms
- Solution providers
- Technology standards organizations
- Technology investors
- System Integrators
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