Stockholm – 23 July, 2026 – As part of its continued investment in the Nordic region, Vinst Group announces the acquisition of Bonsai Media. Vinst is proud to build upon Bonsai Media’s legacy and the foundational work they have achieved with exceptional talent across Scandinavia.
Founded in Lund, Bonsai Media has established itself as a premier media production and content strategy agency, operating a highly agile network of over 70 creative partners across Sweden. Operating across Stockholm, London and Paris, Vinst Group’s strategic acquisition of the agency reinforces its commitment to high-end content strategy, digital clienteling and the global scaling of its luxury retail networks.
The acquisition represents a significant strategic milestone for Vinst Group. By bringing Bonsai Media’s video production and automated social commerce capabilities in-house, Vinst will vertically integrate its marketing operations.
This move effectively elevates Vinst from a retail curator to a fully integrated partner, allowing the group to provide bespoke content production, digital campaigns and marketing services to its luxury brand clients.
The integration provides Vinst with a premier in-house production subsidiary dedicated to creating the highest quality films for its luxury brand partners, producing live-streams for international clients and introducing the cinematic breadth of Swedish talent to a global audience.
Vinst Group operates at the intersection of luxury retail, digital media and architectural lifestyle, specialising in bridging the gap between high-net-worth digital clienteling and vanguard physical retail. For Therese Westin, the Swedish-born Founder of Vinst Group – an alumna of the London College of Fashion who subsequently studied law – the acquisition marks the realisation of a core vision:
“I have a deep reverence for both of these disciplines. It is profoundly fulfilling to be able to combine these worlds, merging the rigorous demands of building successful commercial enterprises with the uncompromising artistry of high fashion and film. By bringing Bonsai Media into the Vinst ecosystem, we are giving unparalleled regional creative talent the global platform it deserves, while offering our brand partners unprecedented, in-house content capabilities.”
About Vinst Group
Founded by Therese Westin, Vinst Group is a premier international investment and brand curation firm. Operating between Stockholm, London and Paris, Vinst specialises in ultra-luxury physical retail concessions, digital clienteling and global lifestyle edits for a discerning, high-net-worth audience.
Media Contact
Company Name: Vinst Group Sweden
Contact Person: Therese Westin
Email: Send Email
Address:HQ Olof Palmes Gata 29
City: 111 22 Stockholm
Country: Sweden
Website: https://www.bonsaimedia.se/