The video analytics market is anticipated to expand at a Compound Annual Growth Rate (CAGR) of 22.3%, rising from USD 8.3 billion by 2023 to USD 22.6 billion by 2028. The use of video analytics software is fueled by the rise in CCTV and surveillance system installations.
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By offering, the software segment will hold a larger market size during the forecast period.
Video analytics software plays a vital role in video surveillance systems. Nowadays, businesses of all types are using this software to ensure the safety of their employees and premises. It enables organizations to collect and analyze crucial data, helping them make informed decisions based on the intelligently analyzed data provided by the software. The software has come a long way, revolutionizing video surveillance. The software has eliminated the need for manual intervention and continuous human monitoring. During emergencies, video analytics also provides real-time alerts. Video analytics software has many features and capabilities designed to extract valuable insights and information from video data across various industries, such as security and surveillance, retail, healthcare, and transportation. The software has eliminated the drawbacks of traditional video surveillance systems by offering capabilities that are instrumental in detecting abnormalities and criminal activities, ensuring optimum operational efficiency.
By Application, the Intrusion management segment holds the second-largest market share during the forecast period.
Intrusion management refers to monitoring outdoor areas and perimeters to detect intrusion incidents by deploying intrusion detection systems. These systems are essential in improving the security infrastructure at public places and critical infrastructure such as airport perimeters, rail yards, bridges, refineries, chemical plants, data centers, and other outdoor assets. Video analytics also enables such systems to analyze security breaches over large areas, pinpointing targets in real-time. Pan-tilt-zoom (PTZ) cameras help pursue detected intruders. Thermal sensors-coupled cameras integrated with video analytics and PTZ tracking sensors enable the detection of unauthorized entities with higher accuracy and lower costs.
By Region, Asia Pacific will grow at the highest CAGR during the forecast period.
Video analytics software has gained significant popularity in the Asia Pacific due to technological advancements, increasing security concerns, and a growing emphasis on smart city initiatives. Major cities in China, such as Beijing and Shanghai, have integrated video analytics into their surveillance networks for crowd monitoring, traffic management, and public safety. Facial recognition systems are deployed in public spaces. The region recognizes the importance of video analytics for ensuring security, streamlining operations, and harnessing the power of visual data. Therefore, it is crucial to Asia Pacific’s continued growth and development. Video analytics technology is becoming increasingly popular in various regions across the globe. In India, this technology is used in transportation hubs and urban areas to improve security measures and optimize traffic flow. The demand for intelligent surveillance solutions has risen due to rapid urbanization, population growth, and increasing security concerns. In expanding smart cities like Singapore, Shanghai, and Tokyo, the deployment of video analytics has become crucial for advanced traffic management, public safety, and efficient urban planning. Furthermore, the retail sector in Japan and China has also recognized the need for video analytics to gain deeper customer insights, optimize store layouts, and improve operational efficiency.
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Unique Features in the Video Analytics Market
One of the most distinctive features of video analytics systems is their ability to detect and classify objects within video streams. Unlike traditional CCTV that only captures footage, modern video analytics uses computer vision and AI to identify people, vehicles, animals, and other predefined object types in real time. This capability enables precise tracking and categorization of entities across frames, forming the basis for higher-level insights and reducing manual monitoring efforts.
Beyond simply identifying objects, video analytics solutions can interpret behavioral patterns and activities. For example, the system can recognize loitering, crowd movements, abandoned objects, or anomalous behavior that might indicate a security threat. This type of behavioral analytics elevates video systems from passive recorders to proactive intelligence engines that flag unusual or suspicious events without human input.
A core market differentiator is the ability to send real-time alerts and notifications when predefined rules or patterns are triggered. These alerts can be delivered via SMS, email, or integration with control panels, enabling rapid responses to security breaches, intrusions, or safety hazards. Real-time alerting reduces response times and enhances operational readiness in security and safety contexts.
Video analytics solutions increasingly integrate with IoT ecosystems, access control, and cloud platforms. This integration enriches situational awareness by combining visual data with sensor inputs (e.g., motion detectors, environmental sensors), allows scalable cloud processing, and supports remote monitoring. Cloud and IoT integration also enables flexible deployment models (edge, hybrid, or full cloud), making systems more adaptable and scalable.
Major Highlights of the Video Analytics Market
A primary highlight of the market is the rising demand for enhanced security and surveillance systems. With growing concerns over urban safety, crime prevention, and critical infrastructure protection, organizations and governments are adopting video analytics to automatically detect threats, recognize suspicious behaviors, and improve incident response times, thereby shifting from passive CCTV to proactive monitoring and real-time threat detection.
While video analytics began largely as a security tool, its applications have broadened into non-security domains such as retail, transportation, hospitality, and operations optimization. For example, retailers use analytics for footfall counting, customer behavior insights, and layout optimization, while smart facilities employ it for workflow analysis and safety compliance, translating visual data into actionable business intelligence.
A defining market trend is the integration of advanced AI, machine learning, and deep learning technologies. These capabilities enable systems to analyze large volumes of video in real time, detect patterns, classify objects, and generate predictive insights with greater accuracy compared to earlier rule-based approaches. This shift is central to improving detection accuracy, reducing false positives, and automating decision-making processes.
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Top Companies in the Video Analytics Market
Some of the key players operating in the video analytics market are – Avigilon (Canada), Axis Communications (Sweden), Cisco (US), Honeywell (US), IBM (US), AllGoVision (India), Genetec (Canada), IntelliVision (US), Gorilla Technology (Taiwan), and Eagle Eye Networks (US).
Avigilion
Avigilon is a company that focuses on enhancing its security and video analytics product portfolio through organic growth strategies. They have a diverse range of products that cover all significant features of video analytics applications. In addition to launching new products and upgrading existing ones, they have expanded their customer base by partnering with security solution providers worldwide. The latest technological features, such as facial recognition, appearance search, motion detection, and AI-powered video management software, drive Avigilon’s video analytics solutions. The company’s acquisition by Motorola enables them to penetrate new market segments and deliver innovations by providing more value to their customers. The company aims to excel in its core product and service areas, particularly security and video analytics. It has a robust partner ecosystem to support its video analytics solutions. The company is increasingly focusing on new product development and upgrades, such as its recent launch of an artificial intelligence network video recorder. This innovative product combines traditional Avigilon NVR with the capabilities of Avigilon AI appliances to provide organizations with a solution that meets their analytics, storage, cybersecurity, and cloud requirements.
Axis Communications
Axis Communications is a significant participant in the video analytics market and is committed to providing high-quality products to its customers. The company focuses on diversifying and expanding its product portfolio and market by adopting organic and inorganic growth strategies to fulfill this commitment. These strategies include acquisitions, collaborations, and product upgrades. Additionally, the company has an extensive global network spanning 50 countries and over 90,000 partners. The company strongly focuses on organic growth strategies aimed at developing new products and enhancing existing ones. For instance, it recently launched the AXIS Q6078-E PTZ camera that supports UHD 4K resolution and offers 20x zoom, which has improved video quality and built-in cybersecurity features.
Cisco
Cisco, based in the US, is a leading global provider of networking and IT solutions, including offerings in the video analytics market. Their video analytics solutions leverage advanced technologies such as artificial intelligence (AI) and machine learning (ML) to analyze video data in real-time. Cisco’s video analytics platform enables organizations to extract valuable insights from video streams, including object detection, facial recognition, and behavior analysis. These insights can be used for various applications, including security monitoring, retail analytics, and crowd management. With a focus on scalability, reliability, and security, Cisco’s video analytics solutions help organizations enhance safety, efficiency, and decision-making processes.
IBM
IBM, based in the US, is a prominent player in the video analytics market. Leveraging its expertise in artificial intelligence (AI) and machine learning (ML), IBM offers advanced video analytics solutions that enable organizations to derive valuable insights from video data. IBM’s video analytics platform utilizes cutting-edge algorithms to analyze video streams in real-time, detecting objects, identifying patterns, and extracting meaningful information. These insights can be applied across various industries, including security, retail, transportation, and healthcare. With a focus on innovation and scalability, IBM helps organizations harness the power of video analytics to enhance safety, optimize operations, and drive business growth.
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