Market Insight:
The global Vegetable Puree Market is mainly driven by the growing demand for vegetable purees in baby food and smoothies and other vegetable-based beverages. The growing population of informed, aware mothers who want to ensure their babies have the healthiest foods is likely to be a major driver for the global vegetable puree market over the forecast period. Since vegetable purees are mushy and pliable and can even be thinned further by the addition of water, they make the perfect ingredient for baby food. The increasing baby products industry in developed Western countries is likely to be a major driver for the global vegetable puree market. The growing geriatric population in these countries is also likely to be a major driver for the global vegetable puree market, as vegetable purees also represent the best dietary consumption pattern for old people with no teeth.
Market Research Future (MRFR) announces a new release on the global vegetable puree market. The global vegetable puree market is studied in detail in the report to understand the key factors driving the market over the forecast period.
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The growing awareness about the health benefits of smoothies and soups with vegetables in them is likely to be a major driver for the global vegetable puree market. The global vegetable puree market has been driven by the growing demand for vegetable smoothies as post-workout nutrition, dinner replacement, or breakfast. The growing awareness about different types of smoothies and the growing efforts being taken by manufacturers to produce different varieties of smoothies to cater to various age groups are likely to be a major driver for the global vegetable puree market over the forecast period.
Leading Players:
Leading players in the Global Vegetable Puree Market include
- Kerr Concentrates,
- Encore Fruit Marketing Inc.,
- SVZ Industrial Fruit & Vegetable Ingredients,
- Baby Gourmet Foods Inc.,
- ITC, Kagome Co. Ltd.,
- Tree Top Inc. and
- Dohler GmbH.
Industry Updates:
A new study found in February 2019 that eating spinach raw is the best way to consume the vegetable, as all the nutrients in the vegetable are preserved in this way. Research such as this is likely to drive the demand for smoothies.
Regional Analysis:
The global Vegetable Puree Market is segmented into North America, Europe, Asia Pacific, and rest of the world.
Asia Pacific, followed by Europe, are the dominant consumers in the global vegetable puree market. The growing population in Asia Pacific has driven the demand for baby nutrition products, which is likely to be a key driver for the vegetable puree market in the region over the forecast period. The growing disposable income of consumers in the Asia Pacific region, including countries such as Australia, China, Japan, Korea, and India, is likely to further drive the growth of the vegetable puree market over the forecast period. The growing presence of a fitness-conscious demographic in Asia Pacific is also likely to drive the demand for vegetable purees for use in soups and other beverages.
Segmentation:
The global Vegetable Puree Market is segmented on the basis of type, vegetable, application, and region in the report. By type, the global vegetable puree market is segmented into organic and conventional. Conventional vegetable purees hold the dominant share in the market at present, but organic vegetable purees are likely to grow in demand over the forecast period due to the growing awareness about organic production of vegetables and the growing ecomentalist movement in North America and Europe.
On the basis of Application, the global Vegetable Puree Market is segmented into Beverages, Dairy and Frozen Desserts, Baby Nutrition and others. Baby nutrition is likely to be the dominant application segment in the global Vegetable Puree Market over the forecast period, with the beverages segment also exhibiting a rapid growth in demand and a steady rise in the global vegetable puree market.
By vegetable, the global vegetable puree market is segmented into carrots, beets, peas, pumpkins, spinach, and others. Carrot puree holds the dominant share in the global vegetable puree market at present due to its widespread use in both baby food and smoothies and widespread popularity due to its agreeable flavor and diverse utility. Pumpkin and spinach purees are also expected to grow in demand over the forecast period due to the growing awareness about the health benefits of these vegetables.
Browse Related Report:
Fruit Puree Market Information by Fruit Type (Apple Puree, Banana Puree, Plum Puree, Strawberry Puree and others), Application (Baby Food, Bakery, Beverages and others), Category (Conventional and Organic) and Region – Global Forecast till 2023
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