Market Overview:
Due to nutritional benefits associated to vegetable Puree consumption, the market is growing at an incremental pace globally.
Vegetable puree is a rich source of vitamins and nutrients which is one of the major driving factor for vegetable puree market. Furthermore, it is convenient to consume vegetable puree which makes it ideal for people suffering from certain nerve disorder or surgeries. Vegetable puree is used by diverse industries such as baby nutrition, beverages, dairy & frozen desserts, and others owing to its nutritional value. Different vegetable puree holds different nutritional content which drives the growth of the market with varied options.
Vegetable is also an economical alternative for fresh vegetables which is providing impetus to the growth of the market. Furthermore, it being a natural source of flavor to food and beverages has further accelerated the demand for vegetable puree. Vegetable puree is majorly gaining acceptance in infant formulas which has augmented the growth of the market. In addition, increasing awareness among the population for the health benefits associated with vegetable puree has propelled the growth of the market. Also, consumers are increasingly inclined towards organic food products which provides growth and expansion opportunities to the key manufacturers. However, non-palatability of the product hampers the growth of this market.
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Latest Industry Updates:
Oct 2017 Dohler introduced freshly pureed fruit and vegetable concentrate to strengthen its product portfolio.
Dec 2015 SVZ International plans to invest significantly in its puree concentrate production line at its plant in Poland. The company aims to enhance its ingredient quality as well as expand its vegetable processing capability.
Dec 2015 SVZ introduced carrot, courgette, and kale puree concentrate line to capitalize on the growing demand for vegetables. The company would start production at its Tomaszow plant in Poland. This will enable company to augment its vegetable range of puree concentrate
Competitive Analysis:
The key players have been active with new product launch to cater to the growing demand for the product. For instance, Dohler introduced a range of vegetable purees recently. Also, major players have been investing significantly to augment their production capacity in order to capitalize on the growing demand for the product. Furthermore, demand for the product has grown significantly in emerging market of Asia-Pacific owing to busy and hectic lifestyle. In addition, as the product is convenient to use, the demand for the product has accelerated, globally.
The key players are profiled in vegetable puree are SVZ Industrial Fruit & Vegetable Ingredients (The Netherlands), Dohler GmbH (Germany), Baby Gourmet Foods Inc. (Canada), Tree Top Inc. (U.S.), Kerr Concentrates (U.S.), Kagome Co. Ltd (Japan), Encore Fruit Marketing, Inc. (U.S.), and ITC (India) among many others.
Market Segments:
The global vegetable puree market has been divided into type, vegetable, application, and region.
On The Basis Of Type: Organic, and Conventional
On The Basis Of Vegetable: Carrot, Beets, Pumpkins, Peas, Spinach, and Others
On The Basis Of Application: Baby Nutrition, Beverages, Dairy & Frozen Desserts, and Others
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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Regional Analysis:
The global vegetable puree market is segmented into North America, Europe, Asia Pacific and rest of the world (RoW). Asia Pacific is the leading market. Owing to increasing health awareness and preference for the consumption of healthy food in India, China, and Australia have further augmented the demand for the product. Europe is estimated to be the second largest market for vegetable puree and is anticipated to have a steady growth over the forecast period. In North America, the U.S. is the major contributor to vegetable puree market owing to growing health conscious consumers in the region.
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