According to Arizton’s latest research report, U.S. power rental market growing at a CAGR of 7.68% during 2024-2030.
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Report Scope:
Market Size (2030): USD 8.27 Billion
Market Size (2024): USD 5.30 Billion
CAGR (2024-2030): 7.68%
Historic Year: 2021-2023
Base Year: 2024
Forecast Year: 2025-2030
Market Segmentation: Fuel, Power Rating, Equipment, End-User, Application, and Region
Region Analysis: U.S. (South, West, Midwest, And Northeast)
Largest Region: South
The U.S. power rental market growth is attributed to the increasing need for uninterrupted power supply in critical sectors such as data centers, healthcare, and construction. Moreover, the rapid growth of data centers, driven by the surge in digital services and cloud computing, is leading to higher power consumption. Data center power demand is expected to double to 35 GW by the end of the decade, creating opportunities for power rental services to support this expansion. Furthermore, the increasing frequency of natural disasters and concerns over grid reliability are prompting industries to seek backup power solutions, further fueling the U.S. power rental market.
Powering the Shift: Push for Low-Carbon Emission Generators
Environmental regulations in the United States are playing a crucial role in reshaping the power rental industry, which includes generators, portable power systems, and temporary energy solutions for construction sites, events, and emergency use. The U.S. Environmental Protection Agency (EPA) is leading efforts to reduce harmful emissions through strict standards, particularly for nonroad compression-ignition (NRCI) engines. The Tier 4 emission standard—among the most rigorous—requires a significant reduction in pollutants such as nitrogen oxides (NOx) and particulate matter (PM), which are common in diesel-powered equipment.
To support industry compliance, the EPA’s Transition Program for Equipment Manufacturers (TPEM) offers temporary flexibility, allowing limited use of older engines during the transition period. As a result, manufacturers and rental providers are increasingly investing in Tier 4-certified, low-emission generators from leading brands like Cummins. While the initial investment is higher, these advanced units help companies meet environmental standards, enhance their brand image, and remain competitive. Regulatory pressure is accelerating the shift toward cleaner technologies, driving sustainability and setting new benchmarks for operational excellence in the power rental space.
Recent Market News
- In 2024, Aggreko’s PowerMX range launched fuel-efficient, low-emission generators with Stage V engines in a compact container. These units feature smart load-on-demand capabilities, high fuel efficiency, and compatibility with alternative fuels like HVO and B10. With advanced controls, remote monitoring, and scalability, PowerMX offers eco-friendly, reliable energy solutions for ultra-low emission zones.
- In 2024, United Rentals and Termaco launched the TREE 500kW battery, one of the largest in the rental market, to cut fuel se, emissions, and downtime. It pairs smartly with generators, reducing run time by 91% and fuel consumption by 80%. Proven in tough conditions, it boosts efficiency, sustainability, and safety. This drives customer satisfaction, higher equipment utilization, and new revenue opportunities in clean energy rentals.
Powering Progress: Rental Equipment in High Demand from Renewable Projects
Renewable energy is rapidly growing in the US, accounting for 81% of new electric capacity added in 2024, driven by rising investments in solar and wind, falling installation costs, and supportive policies like the Inflation Reduction Act of 2022, which offers significant tax incentives. Solar capacity alone is expected to increase by more than 30 GW annually through 2029, helping wind, solar, and hydro power, which currently supply about 20% of US electricity, reach an estimated 25% share by 2030. In this growing landscape, rental power systems are vital, especially for providing temporary, reliable power in remote and vulnerable communities to prevent disruptions. Large renewable projects such as Gemini Solar and SunZia Wind will drive strong demand for rental equipment, making power rental companies key suppliers of mobile generators and distribution systems throughout construction and maintenance phases.
Vendor Landscape
Prominent Vendors
- United Rentals
- Ashtead Group plc
- Herc Holdings Inc
- The Home Depot, Inc.
Other Prominent Vendors
- Atlas Copco
- Cummins Inc.
- Aggreko
- Caterpillar
- GENERAC
- Sunstate Equipment Co., LLC
- Red-D-Arc Inc.
- Taylor Power Systems, Inc
- Rehlko
Market Segmentation & Forecasts
Fuel
- Natural Gas
- Diesel
- Others (Propane, Hydrogen, Renewable Sources)
Power Rating
- <75KVA
- 75-375KVA
- 375-1,000KVA
Equipment
- Generators
- Load Banks
- Transformers
- Others
End-User
- Construction
- Retail
- Oil & Gas
- Mining
- Events
- Utilities
- IT & Data Center
- Manufacturing
Application
- Standby
- Continuous
- Peak Shaving
Region
- The U.S.
- South
- West
- Midwest
- Northeast
Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the U.S. power rental market. Request for Free Sample to get a glance of the report now: : https://www.arizton.com/market-reports/united-states-power-rental-market
What Key Findings Will Our Research Analysis Reveal?
- Which are the key vendors in the U.S. power rental market?
- How big is the U.S. power rental market?
- What are some significant growth opportunities in the US power rental market?
- What is the growth rate of the U.S. power rental market?
- Which fuel type is projected to dominate the U.S. power rental market?
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