According to Focus Report Store, the US heating pads market is growing at a CAGR of 3.48% during 2023-2029.
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Report Scope
Market Size (2029): $668.81 Million
Market Size (2023): $544.76 Million
CAGR (2023-2029): 3.48%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: Product, Application, Age Group, Gender, and Distribution Channel
U.S. Heating Pads Market Overview
The US heating pads market is experiencing significant growth, driven by advances in technology, increasing demand for cordless and infrared heating pads, and a rising prevalence of chronic pain and musculoskeletal disorders. Additionally, the growing incidence of sports injuries and the expansion of distribution channels are contributing to the market’s expansion.
There is a notable demand from the female population for advanced heating pads to alleviate pain associated with menstrual cramps and post-pregnancy recovery. Consumers are increasingly seeking heating pads with versatile applications, such as for chronic pain relief, injury recovery, and menstrual pain. The popularity of infrared heating pads is growing as more people become aware of their ability to provide deep tissue penetration and targeted therapy.
Leading players in the market include Bear Down Brands, LLC., Beurer, Conair LLC, Compass Health Brands, Etsy, Inc., Drive DeVilbiss Healthcare, Nature Creation, Newell Brands, Thermalon, and Walgreens Boots Alliance. Additionally, companies like BodyMed, Chattanooga Medical Supply, Inc., Homedics, Linkwin Technologies Co. Ltd., and others have established a strong presence.
As consumers increasingly prefer soft and easy-to-use products, many companies are offering multipurpose heating pads that cater to a variety of needs. With the growing popularity of travel, consumers are also looking for portable, on-the-go heating pads for convenience during their travels.
Key Developments in Walgreens Boots Alliance and Sunbeam for Future Growth
- In 2021, Walgreens Boots Alliance, Inc. (Nasdaq: WBA) announced a majority investment in Shields Health Solutions, a leader in integrated, health system-owned specialty pharmacy care, through its wholly-owned subsidiary, Walgreen Co. This partnership will help Walgreens expand its services, with Shields rapidly growing its platform to serve over one million specialty patients across more than 30 disease states and partnering with over 70 health systems nationwide. This move is expected to drive WBA’s growth in the coming years.
- In 2020, Sunbeam, a prominent brand in heat therapy products, launched the Go Heat Cordless Heating Pad. This innovative device offers portable, faster heat therapy to relieve pain and treat sore muscles, whether at home or on-the-go. Clinically proven to ease muscle tension and stress, the Go Heat pad provides targeted relief within 30 seconds, offering convenience and portability for users seeking effective pain management anytime, anywhere.
Growth of Cordless Heating Pads Creating Buzz in the Market
The US market is witnessing a significant rise in the popularity of cordless heating pads, driven by their convenience, versatility, and technological advancements. Unlike traditional corded heating pads, cordless options, including wireless and battery-operated models, provide users with greater mobility and comfort. They eliminate the restrictions associated with cords, allowing users to move freely and use the pads in various settings, such as outdoor picnics or events.
Vendors, both established and new, are focusing on innovation by designing wearable heating pads that offer targeted pain relief, like Newell Brands’ wireless heated back wrap for back pain. The growing demand for cordless heating pads is also fueled by extended battery life, ease of use, and increased safety, as they reduce the risk of tripping hazards. Moreover, these pads are easy to clean and offer enhanced comfort, contributing to their rising popularity in the US market. These factors are expected to drive the demand for cordless heating pads throughout the forecast period.
Offline Distribution Channel Drives Highest Revenue in the US Heating Pads Market
Offline stores, including drugstores, pharmacies, department stores, medical supply stores, and specialty shops, dominate the US heating pads market. Consumers often prefer to purchase tangible products like heating pads in-store, where they can see and feel the product before making a decision. The increasing prevalence of chronic pain, particularly among seniors, has driven the rising demand for health and wellness products, further boosting the offline retail segment.
Medical supply stores and pharmacies are well-equipped with knowledgeable staff who can assist in recommending suitable heating pads based on individual needs. Many healthcare institutions and hospitals also prescribe heating pads to help alleviate chronic pain conditions. Additionally, many grocery stores, supermarkets, and hypermarkets are selling heating pads at discounted prices, making them more accessible to consumers.
With the growth of retail stores and a projected 4% to 6% increase in retail sales in the US from 2022 to 2023, the offline stores segment is expected to continue driving demand for heating pads throughout the forecast period.
Competitive Overview
The US heating pads market is highly fragmented, with a mix of key players and numerous other prominent vendors competing for market share. Manufacturers in this sector typically do not disclose revenue for specific product categories, making it difficult to fully gauge their individual market performance.
Vendors in the market compete through various factors such as pricing, features, technology, ease of use, and application versatility. Many companies are offering multi-purpose heating pads equipped with advanced features, including smart technology integration, improved materials for enhanced comfort, and combination therapy options such as vibration or massage for added relief.
Established brands are focusing on building consumer trust and leveraging their reputation to maintain their market share. The competition caters to both feature-seeking consumers and budget-conscious shoppers. Companies are increasingly adopting effective marketing campaigns and direct-to-consumer distribution channels to influence purchasing decisions and boost brand awareness, further increasing their presence in the market.
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Segmentation & Forecast
Product
- Electric
- Microwavable
- Others
Application
- Pain Management
- Injury Recovery
- Others
Age Group
- 65 & Above
- 41 to 64
- Below 40
Gender
- Females
- Makes
Distribution Channel
- Offline Stores
- Online Stores
Key Vendors
- Bear Down Brands, LLC.
- Beurer
- Conair LLC
- Compass Health Brands
- Drive DeVilbiss Healthcare
- Etsy, Inc.
- Nature Creation
- Newell Brands
- Thermalon
- Walgreens Boots Alliance
- BodyMed
- CHATTANOOGA MEDICAL SUPPLY, Inc.
- Homedics
- Linkwin Technologies Co. Ltd.,
- Sunny-Bay
- THE HEAT COMPANY
- Thermotex Therapy Systems
- Xian Bellavie and Sunbright Group Co., Ltd
- Battle Creek Equipment Company
- Comfier
- Dr Trust
- FRESH PREP
- Gintao
- iReliev
- Lehot
- MaxKare
- Slimpla
- SuzziPad
- ThermaCare
- Yeamon Beauty
- Warmies USA, LLC.
Key Questions Answered in the Report:
What is the U.S. heating pad market size?
What is the expected growth rate of the U.S. heating pad market?
What are the key factors driving the U.S. heating pad market growth?
Who are the major players in the U.S. heating pad market?
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