U.S. Cheese Market 2020 should procure a CAGR of 3.41% over the analysis period of 2020 to 2023, asserts MRFR (Market Research Future). We will provide COVID-19 impact analysis with the report, along with all the extensive key developments in the market post the coronavirus disease outbreak.
U.S. Cheese Industry Boosters and Challenges
Cheese can be made using different milk sources, with the most popular being goat, sheep and cow. The United States produces over 300 types of cheeses, with cow’s milk being the primary source. In fact, heightened demand for cheese is one of the key reasons for the dairy industry’s prevalence in the country. The rising consumption goes hand in hand with the surging awareness about the benefits of cheese, including its versatility, broader variety range and the expanding female population that is employed. The growing trend of purchasing ready to eat food among time-pressed consumers instead of indulging in cooking at-home also fosters cheese sales in the country.
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The specialty cheese market has been performing notably well in the country, with an increasing number of citizens going out of the country and trying new varieties of cheese. Many of the restaurants in the country now offer a cheese course, which is a European tradition, while consumer interest has been developing robustly in ethnic foods, which also favors the specialty cheese market. Growing knowledge among foodservices, cheese organizations and retailers about the applications of specialty cheese and its effective merchandising assists with market growth as well. The overall U.S. cheese market is fiercely competitive, in view of the rising acquisitions and mergers between top players that desire to gain better growth prospects.
Some of the most eminent players in the Global Industry are Associated Milk Producers Inc., The Kraft Heinz Co., DAIRICONCEPTS L.P., Foremost Farms USA Cooperative, Land O’Lakes, Inc., Dairy Farmers of America Inc., Leprino Foods Company, and more.
September 2020 Lactalis Group acquired its affiliate Kraft Heinz’s grated, natural, specialty and cultured cheese businesses headquartered in the US. Lactalis is expected to acquire a few of Kraft Heinz’s brands in the US that include Breakstone’s, Cracker Barrel, Polly-O, Knudsen, Hoffman’s ATHENOS, and more.
Global U.S. Cheese Market has been broadly covered with respect to a few key segments, including product type, source and application.
The most common product types available in the market are cottage cheese, pepper jack, Hispanic, fets, cheddar, mozzarella, other American cheeses, other Italian cheeses, Colby jack, Muenster, Monterey jack, cream cheese, and others. Mozzarella remains the top choice among the US consumers, seizing a total of over 50% share of the market. The high popularity of Italian dishes and pizza that use large amounts of mozzarella, along with the demand for mozzarella string cheese consumed as a snack ensure the segment’s dominance over the US market. It is also expected that the future production rate of cheddar cheese could be 3.43%.
The key sources of cheese are skimmed cow milk, whole cow milk, and more. Skimmed cow milk as a segment holds more than 80% of the entire US cheese market, given the consumer preference for low fast-food products.
The types of cheeses available in the US market are hard, flavored, aged fresh, semi-soft, fresh, blue, soft white, and others.
The top applications are alcohol accompaniments, cheese dips, savory snacks, cheese processing, fast food snacks, cheese spreads, processed foods, bakery foods, and others. Fast food snacks could advance at a rate of 4.46% over the coming years, as more and more American consumers are time-pressed and prefer ready to eat quickly available foods.
Wisconsin accounts for more than 30% of the total US Cheese Market and can touch roughly 1900 kilotons by 2023. Wisconsin is counted among the top cheese producers in the country, followed by California. Wisconsin accommodates a number of renowned players as well as small-sized artisan cheese manufacturers that contribute majorly to the market expansion. Mozzarella cheese enjoys the highest demand in the state, while the launch of new cheese types is also strengthening Wisconsin’s market position in the country. Some of the most consumed cheeses in the state are Fontina, Aged Cheddar, Asiago, Edam, Gouda, Feta, Farmers, Limburger, Monterey Jack, Havarti, Provolone, Romano, Hispanic and Parmesan.
Various other states including Idaho, Minnesota, New Mexico, California and New York are also fast catching up with the Wisconsin market, thanks to the growth of several websites, e-commerce and e-retailing. These online channels are helping cheese brands to reach out to more consumers, giving out descriptions of the texture and flavor, serving and pairing suggestions, along with the tips for storing and cutting.
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