If a business only has a website as supplementary advertising of its physical whereabouts, like where’s the location of the actual store and its contact information, then website service downtime will not affect the business in the short run.
However, businesses based heavily on high-levels of data transactions, like online-retails sales and banks, system downtime will knock-out operations, and losses are estimates from thousands to hundreds of thousands per minute of downtime. Studies show nearly all businesses of this type will put losses to at least $100,000 in a single hour downtime, while large enterprises put it to $1-5 million losses per hour. System downtime not only causes significant losses to some, but it may also have the potential of ruining businesses beyond recovery.
The losses could be broken down into several aspects of operations. When data handling is a function of the website, outages cause work stoppages. Business operations come to a grinding halt, business opportunities are missed while certain operational costs, like that for manpower and other overhead, still accrue. Some losses are more difficult to measure, such as the damage done to the company’s brand.
There are many reasons why a website could go down. Hardware and service quality issues on the web hosting provider side is one. Web hosting providers have to be ready with possible hardware issues with redundancies and multiple power sources while the quality of service encompasses all service delivery details like hardware, system implementation, and even administrative coverage. Domain Name Server translation issue is another reason why access to a site can falter. Like many things with network administration, translating website names to internet protocol addresses and vice-versa require complex procedural action between private network services of the web hosts and the external DNS networks such that of the Top-Level Domain servers around the world. And then there are DDoS attacks and malicious hacking.
Denial of Service attack happens when a server is overwhelmed with requests beyond what it can handle. This cripples the server and affects access to all the websites that the particular server supports. Denial of Service can be caused by a malicious attack but it can also be unintentional or a product of mismanagement. An example is when there’s a sudden unforeseen spike in inbound traffic for a website and server resources had not been appropriately allocated.
Malicious attacks exploit security vulnerabilities of websites and unfortunately, hackers have found different means of doing so. There are cases that hackers have gained access control through brute force like bot-powered guessing of login username and password. Other hackers are more sophisticated. Some of these common attacks are Remote Code Execution (RCE), Remote/Local File Inclusion (R/LFI), and SQL Injection (SQLi) attacks. Without getting too technical, these practices can be described as poisoning the well.
It all sounds scary because it is, especially if your website is bread-and-butter. So how does one address these issues?
Of course much has to do with choosing the correct web hosting service. As mentioned, web hosts should always have ways of protecting their services from attacks, maintain a high quality of service, and should always have contingency plans for network and server issues. But even a web host that promises a 99.99% uptime cannot account for every single failure possibility which is the reality of dealing with highly-complex but imperfect technology. Plus, it is unlikely for a web host to be completely transparent with its clients with shortcomings to its service delivery.
The best thing for a business is to be vigilant in monitoring their web hosting services. This is when the importance of having uptime monitoring is apparent. And when it comes to uptime monitoring service, one of the most recommended is Upservice.Site.
Upservice.Site provides comprehensive uptime monitoring services with all its packages. Upservice.Site constantly monitors your site’s availability across multiple locations. It uses different test parameters in monitoring your website. Monitoring includes cumulative uptime, response time, page load speed, and volume of requests or transactions, while test includes ping, tracerouting, heartbeat, and keyword tests. Upservice.Site allows for multiple website monitoring. Results are compiled in member accessible dashboards and more importantly, alerts can be sent at varying frequency, from every few minutes to every number of seconds. Alerts can be sent via SMS or Email which makes it very convenient for clients.
Upservice.Site offers an important aspect of securing websites. Website issues must be responded to at the first sign of trouble in the soonest time possible and Upservice.Site makes this possible with class-leading uptime monitoring services.
About The Company
Upservice.Site is a leading provider of uptime monitoring services. They offer a full range of services from basic monitoring to premium monitoring services. For more information on Upservice.Site uptime monitoring services, visit https://upservice.site. For inquiries, email them at firstname.lastname@example.org.
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