The global TV analytics market size is anticipated to value USD 655.4 million until 2025. It is also expected to register a CAGR of 21.2% over the forecasted years, 2019 to 2025. The rising need for deployment of analytical tools in many streaming platforms and OTT platforms is projected to drive the market growth for TV analytics.
In 2018, the on-premise deployment segment held a dominant share across the global market due to its features like flexible pricing and ease of usage. On the other hand, the cloud-based segment is projected to witness the fastest growth owing to features such as enhanced scalability and flexibility.
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The advertising application segment accounted for a dominated share across the global market in 2018 on account of rising effectiveness and influence of TV ads across audiences. The application segment of content management & broadcasting held a substantial market share in 2018 owing to the rising need for managing data generated from the television viewers.
In 2018, North America held the largest share across the global market owing to the trend of investing hugely for the development of original content prevailing among several OTT platforms across this region. While Europe is anticipated to witness substantial growth in the upcoming years due to the shifting trend towards the individual viewership from the conventional mass audience viewership.
The TV analytics market includes key players such as Alphonso Inc., Conviva AB, Amobee Inc., Adobe Systems Inc., and Sorenson Media. They are investing hugely in the development of analytical models for enhancing their market share and strengthening geographical reach.
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Further key findings from the report suggest:
• The deployment segment of on-premise accounted for largest share across the global market in 2018.
• The advertising application segment dominated the global market in 2018.
• In 2018, North America held the largest share across the global market.
• The key players in this market are Alphonso Inc.; Conviva AB; Amobee Inc.; Adobe Systems Inc.; and Sorenson Media.
Million Insights has segmented the global TV analytics market on the basis of deployment, application and region:
TV Analytics Deployment Outlook (Revenue, USD Million, 2014 – 2025)
• Cloud
• On-Premise
TV Analytics Application Outlook (Revenue, USD Million, 2014 – 2025)
• Advertising
• Competitor Analysis
• Audience Characterization
• Content Management & Broadcasting
TV Analytics Regional Outlook (Revenue, USD Million, 2014 – 2025)
• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• Asia Pacific
• China
• India
• Japan
• Latin America
• Brazil
• Mexico
• Middle East & Africa
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