True push is a push notification tool for mobile and web, which made its first public release on 9​^th​ Jan ’19; internationally on product hunt with more than 850 upvotes from ​product people ​and entrepreneurs. The company ranked 3​^rd​in terms of votes that too organically. Truepush got subscribers who have half a million to 3.5 million MAU signed up and all this has been inbound. ​Truepush claims to have signed up 400+ companies and websites to sign up with them in a day​ and they are receiving boundless feedback from the users in terms of product and design. They also have ​few big clients lined up with users up to half a million for integration in their mobile apps. ​Truepush ​is even great for product owners! With ​Truepush​, you can reach your users right at their fingertips. The app trended and received a huge hype on Betalist, a leading product discovery platform which enlists the upcoming internet startups.

The only platform which comes with a bundle of features at no cost. The user has to pay up to USD 6000 otherwise, hence advocating huge cost savings. ​They have an individual and devoted server within our system to deal with your needs efficiently. Here is what ​Mr. Ravi Vaka​,​ Head of Customer Outreach & Success​ of​ TruePush ​has to say, “​We’re a customer-focused product, not competitor focused. We know we have very a strong global product, hence more focused on giving customers a great product experience.”

You must be thinking how a simple push notification tool is going viral? The answer is its pricing model. Truepush is undoubtedly the only push notification tool that is​​ free forever for all features​. As they see it, Truepush has direct and indirect competition with paid tools but none in the free space. Other competitors in the same space charge anywhere between $.5- $1 /50 user opt-ins/month, websites having 10,000 to even millions of users can use Truepush for free, which would save thousands of dollars every year for their websites. Having the same robustness and features like other paid tools, Truepush is confident to take a big pie in the market internationally.

The reason why Truepush offers free features is not revenue but that they will bank on the cookie data from web and advertiser id from the users’ mobile and connect to an ad network. This data is totally anonymous and will be used only for monetization but not sell any data. This makes it perhaps the only company to use anonymous data to monetize leaving the user data without being sold.

The ​product and growth head ​Mr. Manoj Surya ​says, “​Truepush, we are looking to be the most preferable Push Notification service globally and we see this to achieve this by mid of 2020. While this can be a very aggressive target, with our disruptive business model, we feel confident this is quite possible. Our customers get access to a world-class product which is completely for free. There cannot be a better bargain than this.”

These are some of the features that can be seen when you are using Truepush for your daily push notification need:

• Unlimited​ Notifications, Campaigns, and Websites
• Desktop​ Notifications
• Mobile​ Push Notifications
• Supports​ HTTP & HTTPS
• Multi​-browser support
• Preview​ in different devices
• 2​-way Opt-in
• Rss​ To Push
• Rich​ Push Notifications
• Scheduling​
• TTL​ & Expire of notifications
• Website​ and campaign wise analytics 
• Tags​
• Custom​ Segmentations
• Predefined​ Segmentation