At Tru, we look to form strong relationships with experienced companies who we know we can trust. We have always searched not for the opportunities that present themselves first, but the ones that we deem most suitable for Tru, our culture, as well as the goals we set for the future. An opportunity to partner with Mr. Checkout was one of those opportunities we simply could not pass up. Mr. Checkout is the next in the long list of companies who we are thrilled to call our partners. Their expertise in the distribution industry will help push our product into channels within the United States that were simply not possible for us before. Over the next couple of months, with the help of Mr. Checkout, we are aiming to significantly increase our retail footprint across the United States. Our goal is to achieve maximum market penetration with our clean functional shots that are free from any preservatives or sweeteners.
Our partnership with Mr. Checkout comes at a pivotal time for Tru, as we have been working for months to perfect the formulas of our functional shots. Upon the release of these newly refined recipes, we also decided to undertake a large rebranding effort. Because we truly believe in our products, this rebranding was centered around transparency with consumers to show them why they should drink Tru. At the heart of this effort was a collection of large research projects which dove deeply into each and every ingredient found inside of our Tru drinks. You can find these ingredient blogs under the “what’s inside” tab at drinktru.com. We also created an in depth frequently asked questions tab on our website that is located under the “what’s inside” tab as well. Our team brainstormed a number of questions that we thought a consumer could possibly have about our products and answered them thoroughly. Each product has its own FAQ tab, loaded with questions and answers specifically catered towards the functionality, taste, and nutritional makeup of each individual drink.
For these reasons and many more, we are eager to start working with Mr. Checkout especially during such an exciting time for everyone at Tru! We strongly believe that this partnership will help us reach many of the lofty goals we have set for years to come!