Market Insight
The transparent display market, as going by the trend, can gain an impressive growth in the foreseeable future. According to Market Research Future, the global Transparent Display Market is expecting to expand at a CAGR of 44.5%, while achieving revenues worth 3,744.8 Million by 2024 from USD 412.2 million in 2018. The development of advanced display has paved the way for the development of Transparent Display Market technology in recent years.
Market Drivers & Trends
The emerging technology of LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode) based transparent displays are the most rapidly growing and demand to generate products in the semiconductor industry and the market as well. Among the many benefits, the ability of these in helping to communicate dynamic or interactive content through a transparent surface can be considered as a chief driver for the global transparent display market. The technology of LDC and OLED is the choicest preference for manufacturers in rapid market growth. The market is further gaining considerable ground from the increasing use of transparent displays for head-mounted display (HMD) and heads-up displays (HUD) products.
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Research and development in the transparent display market are happening intensely. Presently, virtual reality and augmented reality-based HMD are being used to modify front windows of cars, airplanes, and other transportation means to display velocity and current location information. These factors are gaining significant popularity in the commercial market and contributing to the market growth exponentially to expand it during the assessment period. Many more innovations have been made in terms of transparent displays in digital signage, screen-less displays through retinal displays, visual image displays, and synaptic interfaces are anticipated to boost the growth of this market in the coming years. Yet, the growing adoption of screen-less displays through the implementation of it in retinal displays, visual image displays, and synaptic interfaces is expected to hinder the deployment of transparent displays in the automotive sector.
Furthermore, an increase in the incidence of transparent displays in wearable displays, mirror displays, flexible displays is likely to drive the development of the market favorably in the forecast period from by 2024.
Key Players
The well-known companies in the global transparent display market are listed as Planar Systems (US), Samsung Display (South Korea), Pro Display (UK), Crystal Display System (UK), LG Electronics (South Korea), Panasonic Corporation (Japan), BenQ (Taiwan), ClearLED (US), Kent Optronics (US), and NEC Display Solutions (Japan).
Industry Segments
The transparent display market globally has been segmented on the basis of size, resolution, technology, product, and vertical.
In terms of size, the segment includes small and medium-sized, and large.
In terms of resolution, the segment includes ultra-high definition (UHD), full HD, and HD.
In terms of technology, the segment includes LCD, OLED, and many more.
In terms of product, the segment includes a head-mounted display (HMD), head-up display (HUD), digital signage, smart appliance, and many more.
In terms of vertical, the segment includes consumer, retail & hospitality, sports and entertainment, healthcare, aerospace & defense, automotive & transportation, and many more.
Detailed Regional Analysis
Region-specific analysis of the transparent display market leads to the inclusion of regions such as North America, Europe, Asia-Pacific, and the rest of the world.
Asia-Pacific region accounts the maximum market share in the global transparent display market as the region has a vigorous infrastructure that can support the transparent display industry by the existence of a large number of giant electronics manufacturers. Countries like China, Japan, and South Korea are chief market players of electronic industry where they invest significantly in strengthening the market growth.
The North American and European markets for transparent display market experience similar regional share owing to outpouring in the adoption of augmented reality and virtual reality-based HMD and HUD devices. Moreover, the advancements in the gaming industry in this region are expected to produce significant opportunities for the transparent display market. South America, the Middle East, and Africa, on the other hand, are expected to have a sluggish growth during the forecast period.
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Industry News
August 13, 2019: LG Display, the TV maker, is looking to double its output of the commercial displays with the help of production of its transparent OLED displays.
June 11, 2019: LG launched transparent OLED commercial display in the U.S. Available for the first time; the razor-thin see-through display is designed to deliver a unique customer experience in specialized industrial applications, particularly retail and hospitality.
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