The global toys market size is expected to reach revenues of more than $120 billion by 2023, growing at a CAGR of around 4% 2017–2023.
The increasing demand for an important tool that provides hands-on and heads-on skill and knowledge development for children in different age groups is propelling the growth of the global toys market. Fun, entertainment, and educational learning is becoming a major focal point for teachers and parents. Several manufacturers are increasing investment in the development of STEM toys and other products that are designed to enhance cognitive development in children at a young age.
The global toys market is driven by growing demand for a replica of instruments such as a keyboard, guitar, and drums, art and craft toys, and stuffed toys. The increasing social media penetration, growing audience, and rising user engagement are major factors attributing to the growth of the global market. The market research report provides in-depth market analysis and segmental analysis of the global toys market by category, age group, distribution channel, and geography.
The report considers the present scenario of the global toys market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the global toys market.
Toys Market – Vendor Profiles
Major Vendors
- Lego Group
- Mattel
- Hasbro
- Bandai Namco
Prominent Players
- Asmodee
- Ravensburger
- Funskool
- Top Toy
- K’NEX
- Playmates Toys
- Simba Toys
- Spin Master
- CMON
- Disney
- Fremont Die Consumer Products
- Games Workshop
- Goliath
- Grey Fox
- IELLO
- Indie Boards and Cards
- INI
- International Playthings
- Learning Resources
- Loony Labs
- Ludo Fact
- Melissa & Doug
- Orchard Toys
- Panda GM
- Paul Lamond Games
- Pegasus Spiele
- Piatnik
- Pressman Toy
- Roosterfin
- Reaper Miniatures
- Rio Grande Games
- Schmidt Spiele
- Surprised Stare
- SunOut
- Talicor
- The Haywire
- The Regency Chess Company
- ThinkFun
- TREND Enterprises
- Ultra PRO International
- University Games
- USAopoly
- Winning Moves Games
- WizKids
- Zobmondo
Toys Market – Segmentation
Market Segmentation by Category
- Infant and Preschool
- Dolls
- Games & Puzzles
- Construction
- Outdoor & Sports
- Others
Market Segmentation by Age Group
- 0-3 Years
- 3-5 Years
- 5-12 Years
- 12-18 Years
Market Segmentation by Distribution Channels
- Retail
- Specialty Stores
- Mass Market Players
- Other Stores
- Online
Market Segmentation by Geography
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Russia
- Italy
- Spain
- The Netherlands
- APAC
- China
- India
- Japan
- South Korea
- Thailand
- Australia
- Latin America
- Brazil
- Mexico
- MEA
- UAE
- South Africa
Toys Market – Table of Contents
1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Toys Market Segmentation by Category
4.3.2 Market Segmentation by Age Group
4.3.3 Market Segmentation by Distribution Channels
4.3.4 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Toys Market at a Glance
7 Introduction
7.1 Overview
7.1.1 Global Toys Market: Overview 2017
8 Toys Market Dynamics
8.1 Toys Market Growth Enablers
8.1.1 Desire among parents to provide educational playthings for cognitive development
8.1.2 Toyetic impact
8.1.3 Increased online presence of vendors
8.1.4 Increase in number of games and puzzle cafes globally
8.1.5 YOY Impact of Market Growth Enablers
8.1.6 YOY Impact of Market Growth Enablers on Regions
8.2 Toys Market Growth Restraints
8.2.1 Toy libraries gaining traction among consumers
8.2.2 Declining birth rates and aging population globally
8.2.3 Growing presence of counterfeit playthings and games
8.2.4 Raw material price volatility and rising labor costs
8.2.5 YOY Impact of Market Growth Restraints
8.2.6 YOY Impact of Market Growth Restraints on Regions
8.3 Toys Market Opportunities & Trends
8.3.1 Toy box subscription services impacting retail sales
8.3.2 Internet influencing choice and purchase of playthings
8.3.3 Increasing digitization of playthings and games
8.3.4 Increasing threats from online gaming platforms
8.3.5 YOY Impact of Market Opportunities & Trends
8.3.6 YOY Impact of Market Opportunities & Trends on Regions
9 Value Chain Analysis
9.1 Value Chain overview
9.2 Value Chain Analysis
9.2.1 Raw Material Suppliers
9.2.2 Manufacturers
9.2.3 Distributors/Retailers
9.2.4 Retailers
9.2.5 End-users
10 Global Toys Market
10.1 Toys Market Size & Forecast 2017–2023
10.1.1 Per child spending on toys
10.2 Porter’s Five Forces Analysis
10.2.1 Threat of New Entrants
10.2.2 Bargaining Power of Suppliers
10.2.3 Bargaining Power of Buyers
10.2.4 Threat of Substitutes
10.2.5 Competitive Rivalry
11 Toys Market By Category
11.1 Toys Market Overview
11.1.1 Global Toys Market by Categories
11.2 Outdoor and Sports
11.2.1 Market Size & Forecast
11.2.2 Market by Geography
11.3 Infant and Pre-School
11.3.1 Market Size & Forecast
11.3.2 Market by Geography
11.4 Construction
11.4.1 Market Size & Forecast
11.4.2 Market by Geography
11.5 Dolls
11.5.1 Market Size & Forecast
11.5.2 Market by Geography
11.6 Games and Puzzles
11.6.1 Market Size & Forecast
11.6.2 Market by Geography
12 Toys Market By Age Group
12.1 Market Overview
12.1.1 Global Toys Market by Age Group
12.2 0−3 Years
12.2.1 Market Size & Forecast
12.2.2 Market by Geography
12.3 3−5 Years
12.3.1 Market Size & Forecast
12.3.2 Market by Geography
12.4 5−12 Years
12.4.1 Market Size & Forecast
12.4.2 Market by Geography
12.5 12−18 Years
12.5.1 Market Size & Forecast
12.5.2 Market by Geography
13 Toys Market By Distribution Channel
13.1 Market Overview
13.2 Manufacture, Production, And Distribution
13.3 Distribution Through Retail Stores
13.4 Distribution Through Online Websites
14 Geographical Segmentation
14.1 Toys Market Overview
15 APAC
15.1 Market Size and Forecast
15.2 Segmentation by Category
15.2.1 Market Size and Forecast
15.3 Segmentation by Age Group
15.3.1 Market Size and Forecast
15.4 Key Countries
15.4.1 China: Market Size and Forecast
15.4.2 Japan: Market Size and Forecast
15.4.3 South Korea: Market Size and Forecast
15.4.4 Thailand: Market Size and Forecast
15.4.5 India: Market Size and Forecast
15.4.6 Australia: Market Size and Forecast
16 North America
16.1 Market Size and Forecast
16.2 Segmentation by Category
16.2.1 Market Size and Forecast
16.3 Segmentation by Age Group
16.3.1 Market Size and Forecast
16.4 Key Countries
16.4.1 US: Market Size and Forecast
16.4.2 Canada: Market Size and Forecast
17 Europe
17.1 Market Size and Forecast
17.2 Segmentation by Category
17.2.1 Market Size and Forecast
17.3 Segmentation by Age-Group
17.3.1 Market Size and Forecast
17.4 Key Countries
17.4.1 UK: Market Size and Forecast
17.4.2 France: Market Size and Forecast
17.4.3 Germany: Market Size and Forecast
17.4.4 Russia: Market Size and Forecast
17.4.5 Italy: Market Size and Forecast
17.4.6 Spain: Market Size and Forecast
17.4.7 The Netherlands: Market Size and Forecast
18 Latin America
18.1 Market Size and Forecast
18.2 Segmentation by Category
18.2.1 Market Size and Forecast
18.3 Segmentation by Age Group
18.3.1 Market Size and Forecast
18.4 Key Countries
18.4.1 Brazil: Market Size and Forecast
18.4.2 Mexico: Market Size and Forecast
19 Middle-East & Africa
19.1 Market Size and Forecast
19.2 Segmentation by Category
19.2.1 Market Size and Forecast
19.3 Segmentation by Age Group
19.3.1 Market Size and Forecast
19.4 Key Countries
19.4.1 UAE: Market Size and Forecast
19.4.2 South Africa: Market Size and Forecast
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