Deimira Paa Baidoo has had a long history of operating successful businesses. As an entrepreneur and marketing specialist, he helps business owners improve and grow their businesses by optimizing the marketing and sales process.
Deimira, who first began his education journey in Ghana, began by studying public administration. Later, he moved to Canada and quickly gravitated towards finance, marketing and sales.
Throughout his educational journey in Canada, Deimira began flipping cars and making as much as $5000 per month to pay his expenses, drove for free and even saved and invested his money.
Early in his career, Deimira worked as a banker and rose to the position of a mortgage specialist. It was shortly after that he would go on to build relationships with builders in his city, acquiring new clients for them and taking a referral fee for his service.
“That relationship was more lucrative than working at the bank,” says Deimira.
At that point, Deimira went on to work for himself full-time, growing his career at an accelerated pace, and helping other business owners do the same, especially in building and development.
Deimira Baidoo has agreed to share his top five business tips with us.
Boost your trust factor. One of the most essential parts of growing a business is improving the way it’s perceived in the eyes of consumers. When Deimira Paa Baidoo thinks of this, one word comes to mind: trust factor. Improving your trust factor requires an audit of how your business is perceived, and nowadays, this means conducting a Google search and auditing social media platforms. It’s important to receive great reviews for your business and to manage what is being said about your brand online.
Know your audience. Another important business tip that Deimira Paa Baidoo shares with us is that it’s imperative to know your audience. Knowing your audience means understanding your demographics and knowing what their needs and wants are. Once you understand your ideal customer, you will have a better idea of where to market to them and what to say. It will also help you when having conversations with them, and ultimately lead to sales and more revenue.
Be honest and have integrity. Deimira Paa Baidoo says it’s important to only sell products you believe will ultimately help the end consumer. When you have their best interests in mind, you position your business in a way that allows you to form strong long-term relationships and repeat business. This alone increases your trust factor and requires you to know your audience to begin with. By conducting business with honesty and integrity, you are setting yourself up for long term success.
Provide an exceptional customer experience. The customer experience is at the core of what makes businesses successful. Running a business is not just transactional – it’s transformative. It’s important that both parties come out of a transaction or an agreement feeling better than before they began working together. By focusing on customer service and care, you can ensure that your customers are always happy and likely to return. Not only does an exceptional customer experience lead to repeat business and referrals, but it also increases customer retention.
Enjoy what you do. Perhaps even more importantly, enjoy what you do. Deimira Baidoo says you need to have the passion, the patience and the determination to ensure your business succeeds. If you enjoy what you do, it will be easy to act with honesty and integrity, you will automatically have the best interests of your customers at heart.
Want to learn more about Deimira Paa Baidoo and get some of his key insights on content marketing? Check out his content marketing press release.