Global Tokenization Market – Overview
Tokenization is the process of replacing sensitive data such as financial credentials with symbols that are unique in retaining the information. The primary objective of tokenization platform is to replace existing payment data from businesses with cryptic tokens which cannot be hacked and store them in the cloud. It also strengthens the security standards on credit card transactions by reducing the complexity of compliance and cost associated with it. Small and medium enterprises are widely adopting tokenization which helps in minimising data stored on-premises. The primary advantage of tokenization is that it helps in keeping the financial data safe from internal and external threats.
The global tokenization market is primarily driven by increasing secured payment transactions among enterprises, reducing frauds, rising adoption in BFSI sector are primarily driving the market. Integration of tokenization with bigdata strengthens the security of the sensitive content which could be an opportunity for the market in the coming years.
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March 2018 – Mastercard Inc., an American multinational financial services corporation deployed payment solution which powers MasterCard digital enablement service tokenization for secured payment in mobile devices. The solution supports emerging payment platforms like Apple Pay, Android Pay, Samsung Pay and others which helps in enabling payment processing in wearable devices.
March, 2018 – WePower, the blockchain based energy trading platform partnered with industries like Elering AS, 220Energia and Eleon in Estonia to develop full cycle tokenized energy ecosystem. The solution is to launch pilot project for testing tokenization of energy which is based on the blockchain technology.
The prominent players in the Tokenization Market are –Symantec Corporation (US), Gemalto NV (Netherlands), CardConnect Corp. (US), Thales e-Security, Inc. (US), CyberSource Corporation (US), 3Delta Systems, Inc.(US), CipherCloud (US), Hewlett-Packard Enterprises (US), Liaison Technologies, Inc.(US), Futurex (US), Fiserv, Inc. (US), Paymetric, Inc. (US), First Data Corporation (US), and TokenEx LLC (US), Protegrity USA, Inc. (US) among others
Global Tokenization Market – Segmentation
The Global Tokenization Market can be segmented in to 5 key dynamics for the convenience of the report and enhanced understanding;
- Segmentation by Component: Comprises solution and services (professional and managed services)
- Segmentation by Application Area: Comprises payment security, user authentication, compliance management and others
- Segmentation by Deployment: Comprises on-cloud and on-premise
- Segmentation by Organization Size: Comprises SME and large enterprises
- Segmentation by Regions: Comprises Geographical regions – North America, Europe, Asia Pacific and Rest of the World.
Global Tokenization Market – Regional Analysis
The global tokenization market is studied for North America, Europe, Asia pacific and rest of the world. North America is estimated to hold major market share during the forecast period. The presence of key players in the region, increase in online transactions and related frauds are driving the market. The rising demand from banking industry is likely to drive the market over the coming years. Asia pacific region is expected to substantial growth rate during the forecast period. The rise in payment transactions across SMEs and rising investments for tokenization solutions are driving the market in this region. The rising awareness of online transactions across untapped economies in developing countries like India and China are fuelling the market growth.
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- System Security
- Software investors
- Government agencies
- Tokenization vendors
- Payment solution providers
- Software vendors
- Value-Added Resellers
- Information Technology security agencies
- Managed Security Service Providers
- Tokenization Service Provider
- Tokenization Agencies
- Technology Integrators
- Research/Consultancy firms
- System integrators
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