Throat Lozenges Market Worth US$ 6000 Million Turned By Demand for Cough and Cold Prevention Remedies By 2023

“Throat Lozenges Market”
MRFR is the Leading Brand in The Research Company who Recently Published Throat Lozenges Market Research Reports which includes Study of growth, Regional Analysis, Top Industry Players Formation, Major Drivers, Upcoming Trends and Forecast to 2023

Market Research Future (MRFR) has published a research report regarding the global throat lozenges market that anticipates hike for this market with 4.2% CAGR for this market between 2018 and 2023. In terms of cash, the market has been estimated to be worth the US $ 6000 Mn by the end of the forecast period.

The major factor driving the market growth for throat lozenges is cold and cough which is a common disease all over the world. Therefore, the demand for treatments and medications to cure it is always high. Other market drivers include the development of new ingredients, low-price of throat lozenges, and rapid product penetration in developing countries with rapid growth rate. However, the availability of alternative treatments and therapies can put breaks in the speed of market growth.

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On the other hand, alternate therapies and treatments for throat infection may potentially hinder the market growth. However, throat lozenges are easy to consume, have an appealing sweet taste are small in size and help relieve coughs fast, on account of these pros the sale of throat lozenges is expected to witness unfaltering rise.

Lately, throat lozenges manufacturers are coming up with new flavors to make them more appealing and attract more customers. This trend is particularly popular among pediatric population who suffer from throat related infection.

Global Throat Lozenges Market – Key Players

Bausch Health Companies Inc, Procter & Gamble, Prestige Brands Inc, Wrigley Company, Reckitt Benkiser Group plc, Gepach International, Bliss GVS Pharma Ltd, Thornton & Ross, Ricola AG, Ernest Jackson, Mondelēz International group, GlaxoSmithKline, Pfizer Inc., Doestsch Grether AG are some of the leading companies profiled in MRFR’s report.

Industry Development

Ricola Asia Pacific and JacobAmanda collaborated to launch Ricola’s annual national consumer campaign titled “Soothe your way into 2018″. This is in a bid to increase sales for Ricola’s herbal candy and lozenges. Since its launch, the campaign has led to Ricola’s brand affinity with young millennial consumers and boosted sales for Ricola lozenges.

Global Throat Lozenges Market – Segmental Analysis

MRFR reports that the Global Throat Lozenges Market is segmented on the basis of ingredients, usage, and application.

The types of ingredients are menthol throat lozenges and non-menthol throat lozenges. Menthol throat lozenges are sub-segmented into eucalyptus oil, mint, peppermint oil, and others. Eucalyptus oil is quite popular for treating throat infection due to their easy accessibility as over-the-counter cough and cold products. Furthermore, owing to their health benefits such as ability to stimulate immunity, improve respiratory circulation and provide antioxidant protection, the market for eucalyptus oil for throat infection is booming immensely. On the other hand, non-menthol throat lozenges are sub-segmented into zinc gluconate glycine, pectin, and other.

By usage, the market is segmented on the basis of pharmaceutical lozenges, antibacterial lozenges, and others. Pharmaceutical lozenges are in high demand as they produce a feeling of numbness in the throat and reduce pain and swelling. Hence, it is highly favorable among patients who need temporary and instant relief. By applications, the market is segmented on the basis of cough and cold, throat soreness, throat diseases and other.

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Global Throat Lozenges Market – Regional Analysis  

The report also includes a regional analysis of the market that covers Europe, North America, Asia Pacific (APAC), South America and the Middle East & Africa (MEA). Currently, North America and South America collectively account for the largest market share. In 2017, the Americas accounted for more than 31% share of the market.  North America in particular is expected to remain an important market for throat lozenges during the review period. Sales of OTC medial products including throat lozenges will continue to grow in the region in the years to come. Meanwhile, Europe has emerged as the single largest market for throat lozenges. Prevalence of common cold is considerably high in various parts of Europe, which acts as favorable element for the region’s throat lozenges market.

Major Table of Content

Chapter 1. Report Prologue

Chapter 2. Market Introduction

2.1 Definition

2.2 Scope of the Study

2.2.1 Research Objective

2.2.2 Assumptions

2.2.3 Limitations

Chapter 3. Research Methodology

3.1 Introduction

3.2 Primary Research

3.3 Secondary Research

3.4 Market Size Estimation

Chapter 4. Market Dynamics

Continued….

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