LOUISVILLE, KY – Oct 3, 2019 - Jerky isn’t just for cowboys anymore. As more and more consumers have gone Paleo, Keto and Whole30, the jerky category has evolved. Stop in your local grocery store and you will see a dozen jerky brands where there used to be just a few. Gourmet flavors like Sweet Chipotle and Chorizo & Lime have replaced your basic Hot & Spicy. And the category is still growing. According to IBISWorld research, the jerky segment is projected to generate $1.4 billion in revenue in 2019 and will continue to grow another 4.2% through 2022.
However, there is one big problem with these new upscale meat snacks. That problem is sugar! While the idea of having beef, turkey or pork jerky for a low carb protein snack sounds like a great idea, most of these new flavor forward brands are full of added sugar. And nowadays, sugar is seen by many consumers as a big no-no. For good reason, consumers are trying to avoid sugar. A 2018 study by IFI showed that 77% of consumers say they are trying to limit sugar.
Enter THRIVE Jerky’s Zero Sugar Jerky! While THRIVE is not the first zero sugar jerky to hit the market, they are arguably the best. By applying their 20 years of expertise in the meat business, the team at Derby City Jerky has discovered a way to make a jerky with great taste and texture that uses NO sugar. The secret lies in the Stevia plant. The food gurus at THRIVE Jerky spent 3 years perfecting a proprietary blend of spices and seasonings that incorporates Stevia extract. As Managing Director Karen Nicholson explains, “We worked very closely with our suppliers for a very long time developing the perfect taste profile with the right strain of Stevia. Other jerky manufacturers who may try to use Stevia will face a steep learning curve.” Once the team settled on a winning formula, they applied for and received USDA approval to use Stevia in meat. They are the first and only brand to be granted approval.
This is great news for the new batch of mindful eaters out there looking for low carb, zero sugar snacks. It’s clear that THRIVE Jerky has changed the snacking game for the better. Give THRIVE Jerky a try and you will become a believer. You may even become a THRIVEr.
About Derby City Jerky:
Born in the great state of Kentucky, Derby City Jerky makes a variety of delicious meat snacks that delight jerky lovers across the country. With over 20 years of experience in the meat business, the team at Derby City Jerky is on a mission to bring innovative new meat snack flavors and formulations to market.