NEW YORK, NY – August 26, 2025 – Forced out of its original home, many counted it out. But the original Latin Food & Culture Fest has roared back — bigger, louder, and stronger than ever — reclaiming its place as the epicenter of Latin food, music, and culture in New York City.
On September 13–14, Latin Food Fest NYC takes over Industry City with a cultural earthquake, featuring five immersive zones of food, music, art, and community that represent the beating heart of Hispanic Heritage Month. More than 20,000 attendees will experience a festival that is both a celebration and a statement: Latin culture doesn’t fade, it multiplies.
At the center of the festival’s mission is We Feed America, a bold campaign launched in partnership with the Street Eats Foundation to honor the immigrant small business owners who power America’s kitchens and communities. Exclusive “We Feed America” t-shirts drop August 28, with 100% of proceeds fueling grants and incubator programs for micro-businesses in hospitality.
This year’s highlights include:
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The Market: 70+ Latin food vendors curated into NYC’s most dynamic street food experience.
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The Stages: A stacked lineup including Bataya performances via Red Bull, live bands, DJs, and a Bad Bunny look-alike showdown that will stop traffic.
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The Zones: Verizon’s soccer kicks lounge, Jack Daniels’ Blackberry VIP room, interactive cultural activations, games, art installations, and community spaces.
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The Power: Leaders, artists, chefs, and sponsors uniting under one flag to create something bigger than the sum of its parts.
“This isn’t a comeback. This is a victory lap for our community,” said Marco Shalma, founder of MASC Hospitality Group. “Latin Food Fest is proof of what happens when immigrant hands, cultural pride, and community power come together. We don’t fold. We build.”
And this is only the beginning. With New York as its anchor, Latin Food Fest will launch in five additional cities in 2026 — taking its mix of food, music, and cultural firepower to Miami, Los Angeles, Chicago, Dallas, and Atlanta.
Latin Food Fest NYC is more than a festival. It’s a declaration. It’s a triumph. It’s the future.
Tickets available now at theLatinFoodFest.com.
Media Contact: press@maschospitalitygroup.com
Media Contact
Company Name: Latin Food Fest
Contact Person: Marco Shalma
Email: Send Email
Phone: 6467043335
Address:88 Morningside Ave 4E
City: New York
State: NY
Country: United States
Website: https://www.thelatinfoodfest.com/