The Toys Home Unveils its 12th Store in Wafi Mall in Dubai, Marking a New Milestone


Dubai, UAE – August 25, 2023 – The Toys Home, an emerging retail chain in the UAE’s toy retail landscape, is gearing up to make a significant stride with the inauguration of its 12th store at the bustling Wafi Mall in Dubai. After establishing a solid foothold across diverse community centers and malls in Dubai, The Toys Home is all set to elevate the toy shopping experience for children and families in Oud Metha Dubai.

Anticipating future trends, the toy eCommerce sector in the UAE is on an upward trajectory, poised to reach a staggering $123.6 million by 2023. This segment constitutes a substantial 35.1% of the overall Toys & Baby eCommerce market in the United Arab Emirates, and it’s predicted to maintain its upward trajectory. Industry experts foresee a compounded annual growth rate (CAGR) of 8.0% from 2023 to 2027, propelling the market volume to an impressive $168.3 million by 2027.

The broader Toys and Baby market, encompassing the thriving Toys e-commerce sector, is experiencing remarkable advancement. Specifically, the Toys & Games segment boasts a substantial market volume of $438.3 million in 2023. On the global front, China stands as a dominant player, generating a remarkable revenue of $63.9 billion in the same year.

Renowned for its steadfast commitment to delivering top-tier, innovative toys, The Toys Home has firmly established itself as a frontrunner in this ever-evolving market. Through astute placement within community centers and malls, The Toys Home has seamlessly granted families convenient access to a diverse array of toys catering to various ages and interests.

At The Toys Home’s 12th store at Wafi Mall in Dubai, UAE, families and toy aficionados can anticipate a rich selection of toys designed to foster imagination, creativity, and learning. The store is set to feature a meticulously curated assortment of toys that have garnered resounding acclaim in its other branches, bringing the enchantment of play to the heart of Dubai.

The Toys Home shared, “We’re thrilled to extend our reach to Sharjah, offering families a haven of joy and learning through our diverse toy collection. Our dedication to quality, innovation, and customer satisfaction remains unwavering, and we eagerly await the chance to welcome families to our new store in Wafi.”

Keeping a keen eye on the shifting dynamics of the UAE’s consumer landscape, The Toys Home remains at the forefront of innovation, striving to create an immersive and gratifying shopping experience for children and families. As the toy industry continues to evolve, The Toys Home stands ready to provide cherished moments of play and discovery.

For media inquiries, please contact:

The Toys Home
Dubai UAE

About The Toys Home:

The Toys Home is a rapidly expanding toy retail chain within the UAE dedicated to presenting families with an extensive array of cutting-edge and imaginative toys. With a robust presence across Dubai’s community centers and malls, The Toys Home is the go-to destination for families seeking engaging and educational playtime encounters. The brand’s reputation in the UAE toy industry stems from its unwavering dedication to excellence and customer satisfaction. Roll Up Kids Toys Trading LLC owns both brands, The Toys Home and The Toys Town. 

Note: All statistics cited in this press release are based on existing market research data published and projections.

Media Contact
Company Name: The Toys Home
Contact Person: Abbas Ali
Email: Send Email
Country: United Arab Emirates