The Story of a North American Leasing Company’s Business Expansion Through Refrigerated Trailers
In the North American cold chain logistics market, the explosive growth of fresh food e-commerce and the continued expansion of demand for pharmaceutical cold chain services are reshaping the industry landscape. Industry reports indicate that by 2026, the proportion of new investment in global cold storage for pharmaceutical and biological products cold chain will increase to over 28%, while fresh food e-commerce cold chain orders maintain double-digit growth. Faced with market opportunities, North Star Equipment Rental, a local North American leasing company, had previously encountered growth bottlenecks due to equipment limitations. It wasn’t until its partnership with KOLDVOLT refrigerated trailers that it successfully broke through these difficulties and began a new chapter of business expansion.
Market Pain Point: Traditional Leasing Equipment Fails to Meet Cold Chain Upgrade Needs
North Star Equipment Rental is an equipment leasing service provider with many years of experience in North America, previously specializing in general freight trailers and engineering equipment leasing. With surging demand in the cold chain market, the company attempted to enter the refrigerated equipment rental market, but numerous shortcomings of traditional refrigerated trailers repeatedly hindered its progress:
Low refrigeration efficiency: Existing equipment cools slowly, failing to meet the rapid refrigeration requirements of fresh fruits and vegetables and low-temperature pharmaceuticals. Some products even require more than two hours to reach the set low temperature, resulting in high cargo loss rates for customers.
Poor adaptability: Traditional refrigerated trailers are only compatible with specific vehicle types, making them incompatible with the mainstream Van, Pickup, and Truck transport vehicles in the North American market, failing to meet customers’ flexible “one vehicle for multiple uses” needs.
High maintenance costs: The equipment compressor has a high failure rate, and parts have poor interchangeability, resulting in repair cycles of several days. This not only affects the customer experience but also imposes huge after-sales costs on the company.
Insufficient compliance: Facing the stringent GSP certification requirements of the pharmaceutical cold chain, traditional equipment lacks accurate temperature and humidity monitoring and recording functions, making it unable to undertake high-value-added pharmaceutical cold chain rental orders.
A Breakthrough Choice: KOLDVOLT Refrigerated Trailers’ Core Advantages Address Key Needs
After researching numerous global cold chain equipment suppliers, North Star ultimately chose to partner with KOLDVOLT. The core reason lies in the fact that KOLDVOLT’s refrigerated trailers are perfectly designed to meet the actual needs of the North American rental market. Its four core advantages have become key drivers of business growth:
1. High-Efficiency Refrigeration + Precise Temperature Control, Meeting Multiple Cold Chain Needs
KOLDVOLT refrigerated trailers are equipped with a sealed compressor, operating quietly yet providing powerful cooling. They can lower the temperature to -20°C within 30 minutes, far exceeding the industry average. A 4-inch PU insulation layer combined with a 2mm FRP skin provides excellent insulation performance, effectively maintaining a stable internal temperature and ensuring cargo quality even in extreme North American weather conditions.
Addressing the specific needs of the pharmaceutical cold chain, KOLDVOLT offers a comprehensive temperature monitoring solution. The equipment’s automatic temperature and humidity monitoring system collects, records, and transmits data in real time, and supports remote alarm functions, fully complying with GSP certification standards. This helped North Star successfully secure long-term leasing orders from multiple local pharmaceutical companies.
2. Flexible Adaptability + Heavy-Duty Structure, Adapting to Complex
Transportation Scenarios in North AmericaKOLDVOLT refrigerated trailers feature a lightweight design while possessing a heavy-duty structure, easily handling the dual challenges of rugged rural roads and dense urban deliveries in North America. The product range covers various sizes, including 5x10ft small, 7x12ft commercial, and 7x16ft large, and can flexibly accommodate all types of vehicles, including vans, pickup trucks, trucks, trailers, and tricycles, perfectly solving the pain point of poor adaptability of traditional equipment.
For the “small batch, high-frequency” delivery needs of fresh food e-commerce customers, KOLDVOLT’s mobile cold chain solution allows North Star to respond quickly to orders, significantly improving customer satisfaction.
3. Plug2Go Technology + Easy-Maintenance Design Reduces Operating Costs
KOLDVOLT’s proprietary Plug2Go refrigeration units are battery-powered, requiring no complex installation processes; they are plug-and-play. The units are interchangeable, and maintenance only requires replacing modules, reducing downtime to a few hours. This design saves North Star over 20% in maintenance costs while increasing equipment rental turnover.
Furthermore, KOLDVOLT offers both standardized and customized services, adjusting cabinet dimensions, temperature control ranges, and monitoring systems to meet the specific needs of different industry clients.
4. High ROI Boosts Leasing Company Profits
The core competitiveness of cold chain equipment leasing lies in return on investment. KOLDVOLT refrigerated trailers, with their high durability and low failure rate, help North Star shorten the equipment payback period to 6.8 months, far exceeding the industry average. Data shows that after the partnership, North Star’s revenue from refrigerated equipment rental increased from 15% to 40%, with a customer repurchase rate as high as 75%. Pharmaceutical and fresh food e-commerce clients contributed over 60% of the profit growth.
Partnership Achievements: From Regional Service Provider to North American Cold Chain Rental Benchmark
One year after partnering with KOLDVOLT, North Star Equipment Rental achieved a qualitative leap:
Expanded Customer Base: Expanding from traditional food processing companies to a diverse range of clients including fresh food e-commerce platforms, pharmaceutical companies, and cross-border fruit and vegetable traders.
Market Expansion: Extending its business scope from the West Coast of the United States to the Midwest and East, adding service outlets in over 20 cities.
Enhanced Brand Reputation: Becoming a benchmark enterprise in the North American “small-to-medium batch cold chain rental” sector with its efficient and reliable cold chain solutions.
A representative from North Star stated, “The KOLDVOLT refrigerated trailer is not just a piece of equipment, but a strategic partner for our business growth. Its flexibility, reliability, and cost-effectiveness allow us to stand out in the fiercely competitive market.”
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