September 3, 2020 – The Skin Research Institute (SRI) proudly launches their long awaited and most recent styling tool, the Infrarose Curler, utilizing the latest in hair research and scientific developments.
The challenge in contemporary developments for hair curlers is finding the right tool that heals, styles and reduces heat damage. The primary cause of hair damage and breakage is styling with hair tools that don’t evenly distribute heat or heat fast enough to protect the hair from heat deterioration and overuse.
While many hair tools can temporarily produce a desired curl, most provide the curl to the detriment of the hair. Heat rapidly dries out hair, and many hot tools will fry the hair, causing damage to the strands and effectively change the hair’s texture.
The product development team at SRI utilized over a decade of hair care research to create a one of a kind curler that would reduce damage, lock in moisture and rejuvenate hair. The difficult task was to create an effective, safe and corrective curler that nourished the hair but still provided perfectly styled and long lasting curls.
Their technology consists of a few carefully selected design aspects, each fulfilling a specific purpose and coming together to protect hair from breakage, providing stronger, healthier hair. As a bonus, this innovative curling iron is delivered to your door, ready for use in kindly wrapped environmentally friendly packaging.
The Infrarose Curler’s 1” extra long gemstone barrel uses tourmaline ceramic plates to evenly distribute heat across the strands, thus speeding up styling time and eliminating heat infliction. The extra length barrel also allows for faster styling on wider hair sections.
Their use of infrared light therapy entails an infrared light strip on the bed of the curler that quickly heats the hair from within to easily shape strands while protecting the hair from breakage. Red light therapy and negative ion technology is employed to reduce the hair’s surface tension and repair the hair from frizzy to a more silky sheen.
A functional temperature gauge and digital screen allows viewer access to watch the curler heat up to the desired temperature while giving the viewer total control of the heat level being applied.
The Infrarose is equipped with a 360º orbital cord that allows styling from all angles without risk of getting tangled up. The handle is non-slip and soft to the touch while the professional grip clamp provides convenient and hassle free styling.
Kristy Souza, the Director of Skin Research Institute stated, “As a brand committed to women’s beauty and wellness, it was necessary for us to create a product that women would use daily. Not only does this product prevent the damage to one’s hair, as so many other curlers do not, but women can actually be confident that their hair is being nourished and restored each day.”
Mrs. Souza continues, “Women are savvy shoppers and they make over 70% of all retail purchases. Today, women expect more and that’s why they shop with brands like ours. They not only want, but demand, that the brands they buy from are safe and healthy, and also make you look and feel good.”
She explained that, “Smaller brands like ours are growing faster than we can keep up, because it’s easier today than ever before to get our message out. We put technology and wellness at the forefront of our products. And while it costs more to make a quality product at the highest industry standards, we and women know that the benefits of keeping beautiful, shiny and healthy hair well past retirement is worth it.”
Mrs. Souza stated that, “This is the most exciting time in our company’s history. We’ve listened to our customers and now we’re able to create exactly what they’re looking for and even deliver it to them just how they want — in environmentally friendly packaging.”
The Skin Research Institute’s web development team is in the process of finalizing the launch of the Infrarose Curler by the end of next week. SRI values the importance of investing years of research before launching any new product within their already established arsenal of hair and skin care related products. They always push the envelope of innovation and we look forward to seeing their next product launch later this year.
SRI has an “A” ranking on the official Better Business Bureau website. Additionally, their Facebook and Amazon reviews affirm their positive reputation and long-term customer retention.
To find out more about the Skin Research Institute’s Infrarose Curler launch, click here: www.InfraroseCurler.com
Media Contact
Company Name: Skin Research Institute
Contact Person: Media Relations
Email: Send Email
Phone: 1-800-958-1094
Address:2425 Olympic Blvd Suite 4000
City: Santa Monica
State: CA
Country: United States
Website: InfraroseCurler.com